Preview

cocacola

Satisfactory Essays
Open Document
Open Document
3047 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
cocacola
Product:
As our selective Company or product or brand, we have chosen Coca-Cola brand for our presentation and report paper work which is the most popular global soft drinks brand.
There are many brands in beverages world such as Coca cola, Pepsi, Nescafe, Mountain Dew etc.
A liquid to consume, excluding water, specially prepared for human consumption like coffee, juice are known as beverage or soft drinks. COCA-COLA: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by the Coca-Cola Company in Atlanta, Georgia- USA(1892) and is often referred to simply as Coke which is now a generalized trademark or as Cola or Pop in European and American countries. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by business man Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drinks market throughout the 20th century. Coca Cola owns more than half of the world’s beverage market. Coke is affordable in all the people of the all the countries. Coke comes in a variety of sizes worldwide. There are 27 different varieties off coke made by Coca Cola. First bottle of coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia. Coca Cola is recognized by 94% of the world’s population. Approximately 10,450 Coca Cola brand drinks are world each second of every day. In Hong-Kong, heated Coke is served as a cold remedy. Coke advertises in 200 countries around the world. In the starting time Coca-Cola sold only 25 bottles in the first year. Nowadays, they sell over one billion bottles per day. A single share in Coke that was bought in 1919 would be worth $92500 in 1997. 1919 is when the Coca Cola went public. In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle

You May Also Find These Documents Helpful

  • Better Essays

    Invented in Atlanta in 1886, the flagship Coca-Cola was the only beverage sold for almost 70 years. A bottler from Italy began selling Fanta Orange in 1955 in which we began our expansion. Since then we have added beverage selections in wider varieties along with portion sizes for our consumers as we believe every lifestyle, life stage and life occasion should be offered an assortment of beverages. Currently we sell over “500 beverage brands in over 200 countries which amounts to 3,500 beverages in numerous categories. These categories include regular, low-and no-calorie sparkling beverages, fruit juices and fruit drinks, bottled water, sports and energy drinks and ready-to-drink teas and coffee” (Worldofcoca-cola.com, 2014).…

    • 1047 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Favorite Brand Paper

    • 1366 Words
    • 5 Pages

    The Coca-Cola Company has offered consumers “delicious and refreshing” (The Coca-Cola Company, 2014) beverages for over 100 years, beginning at a soda fountain in 1886 located in Atlanta, Georgia (The Coca-Cola Company, 2014). Coca-Cola has since grown to over 100 brands, $48 billion dollars in net operating revenues, and $9 billion dollars in net income as of 2012 (The Coca-Cola Company, 2014). Their beverages are available in more than 200 countries around the globe and North American accounts for 21% of their unit case volume world-wide (The Coca-Cola Company, 2014).…

    • 1366 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The global beverage market is categorized as carbonated soft drinks (soda), bottle water and alternative beverages, which includes sports drinks, energy drinks, vitamin-enhanced water, energy shots, and relaxation drinks. Sports drinks…

    • 1803 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Introduction: Coke and its catalogue of close to 400 brands, it was founded in 1886 by and Atlanta pharmacist John Pemberton and later trademarked in 1893. The Coca-Cola Company is the world 's largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola, recognized as the world 's best-known brand. The Coca-Cola Co markets four of the world 's top five soft drink brands, including diet Coke, Fanta and Sprite. Through the world 's largest distribution system, consumers in nearly 200 countries get to enjoy Coca-Cola products everyday. Once a nerve stimulant and headache remedy the Coca Cola Brand has grown to be a house hold name and commodity. There are many reasons Coca-Cola tops Interbrand 's 2010 Best Global Brands study, followed by IBM and Microsoft. Financial analyst: Ratio Type Coca Cola Inc: Key Ratios Company: Coca Cola Industry Average…

    • 1137 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Misuse of Ipads

    • 1734 Words
    • 7 Pages

    The Coca-Cola is one of the most popular and recognizable brands in the world. According to the social surveys, Americans associate “Coca-Cola” with the spirit of patriotism and as a reminder of a traditional American values and the lifestyle (Slater, 2000, p. 202). Coca-Cola being a brand with few decades’ history has a strong organizational culture and well-defined, structured mission and vision directions. On the of official webpage of the company it is said that…

    • 1734 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Coca Cola Marketing

    • 1434 Words
    • 6 Pages

    The marketing position of Coca Cola throughout the world is the nr 1 leading company in the supplying, producing and marketing of soft drinks and syrups, and that is the reason why they enjoy 59% of the largest market share. If we look at the market potential in the world for a company dealing in soft drinks, we can see that there is a great…

    • 1434 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Coca-Cola Business Strategy

    • 8369 Words
    • 34 Pages

    Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the top of the soft drink industry, defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle. Through technology, Coca-Cola perfected Coke as a beverage and spread it throughout the world. Even today, the US soft drink industry is organized on this principle. "The Coca-Cola Company" is now the largest soft drink company in the world. Every year 800,000,000 servings of just "Coca-Cola" are sold in the U.S alone.…

    • 8369 Words
    • 34 Pages
    Powerful Essays
  • Best Essays

    coca cola marketing plan

    • 2970 Words
    • 12 Pages

    The Coca Cola Company is categorized to be the most famous trade mark in the world. Coca Cola have more than 400 brands that appeal to many different people all throughout the world. They are able to fulfill the satisfaction needs of all their consumers and make their experiences with Coca Cola better. The Coca Cola products appeal to a wide range of people from all races, genders, and ages. Coca Cola is famous for its worldwide rating and popularity as its products are sold to over 200 counties, while major competitors only sell in some countries, placing Coca Cola is an obvious and easily known by all people. The popularity of Coca Cola has increase very recognizable company. It is well known worldwide and its branding is persistently earned by Coca Cola exceeds all other beverage corporations and these funds would over the years. Is still rising to this day, and will continue into the future. The finances show vital in the future of Coca Cola as it allows for the promotion of many other products. Many aspects of Coca Cola that show the superiority to that of competitors, ranging from promotional techniques to corporate structure. Some of these aspects include, positioning, marketing mix strategy, and implementation plan. These aspects place Coca Cola greater to competitors, originating Coca Cola to aspire higher objectives and missions. It is the mission at Coca Cola to refresh and completely satisfy the world and it is the vision to make a bottle of Coca Cola available within arms’ reach of very person all around worldwide.…

    • 2970 Words
    • 12 Pages
    Best Essays
  • Best Essays

    The Coca-Cola Company is not just an average beverage company. The Company owns/licenses and markets in excess of 500 nonalcoholic beverage products, mostly sparkling beverages but also a assortment of still beverages, for instance; “waters, boosted waters (for example, Oasis, Powerade and Vitamin Water), juices and juice drinks (for example, Minute Maid and Five Alive), ready-to-drink teas and coffees, and energy and sports drinks” (Coca Cola History, 2013, para. 5). Coca Cola most popular nonalcoholic sparkling beverage brands are Coca-Cola, Diet Coke, Sprite, Fanta, Dr. Pepper and Schweppes which they market worldwide. Coca Cola Company has a market capitalization of “$177.48 billion and is the largest company in the Food and Beverage sector” (Coca Cola Company, 2013, para.1).…

    • 1845 Words
    • 5 Pages
    Best Essays
  • Powerful Essays

    The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages. Its sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation, such as carbonated energy drinks, and carbonated waters and flavored waters. The company’s still beverages comprise nonalcoholic beverages without carbonation, including noncarbonated waters, flavored and enhanced waters, noncarbonated energy drinks, juices and juice drinks, ready-to-drink teas and coffees, and sports drinks. It also provides flavoring ingredients, sweeteners, beverage ingredients, and fountain syrups, as well as powders for purified water products. In addition, the company licenses its technologies to suppliers and third parties. The Coca-Cola Company sells its products primarily under the Coca-Cola, Diet Coke, Coca-Cola Light, Coca-Cola Zero, Sprite, Fanta, Minute Maid, Powerade, Aquarius, Dasani, Glacéau Vitaminwater, Georgia, Simply, Minute Maid Pulpy, Del Valle, Ayataka, Bonaqua/Bonaqa, and Schweppes brand names. The company offers its beverage products through a network of company-owned or controlled bottling and distribution operators, as well as through independently bottling partners, distributors, wholesalers, and retailers. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.…

    • 8804 Words
    • 51 Pages
    Powerful Essays
  • Best Essays

    Coke vs Pepsi

    • 1312 Words
    • 6 Pages

    | Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world…

    • 1312 Words
    • 6 Pages
    Best Essays
  • Good Essays

    My experience of the consumer and the seller of the soft drinks, allowed me to say, that the soft drinks industry deserves attention. It is one of the biggest, fast growing, perspective, and profitable industries in the world. It takes a big place in our life as consumers. Soft drinks, and such big companies as Coca – Cola or PepsiCo, are widely spread everywhere and available in any country in the world. I decided to choose the soft drinks industry, because it illustrates the great production and distribution; and important business innovations, such as product development, franchising, and mass marketing, as well as the evolution of consumer tastes and cultural trends.…

    • 6485 Words
    • 20 Pages
    Good Essays
  • Best Essays

    Coke Market Analysis

    • 2507 Words
    • 11 Pages

    Coke is a carbonated soft drink beverage produced by the Coca-Cola Company. The Coca- Cola Company is based in Atlanta and owns the trademark coke. Coke is produced in several product lines’ which include caffeine free cola, diet coke, coke zero and coca-cola vanilla. Coke as a product is available and also targets all the 200 countries in the world thus it is not restricted to any given region. It is also the main dominant product in the world’s beverage market. Coke is a differentiated product with its main close competitor/substitute being Pepsi. The two products usually target the same customer base and also do satisfy the same need but they are made to look different to consumers through product differentiation activities such as branding and massive advertising.…

    • 2507 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    cocacola

    • 379 Words
    • 2 Pages

    Cocola Food Products Ltd., one of the leading food products manufacturers in Bangladesh started its journey in 1973 with a vision to improve the standard of food habit of the consumers by offering innovative and quality products in the markets. The company has developed its expertise over four decades and strengthened its foothold in the industry by meeting consumers’ expectation continuously. Cocola Food Products Ltd. has pioneered many products in the country which were new in the industry such as Noodles, Biscuits, Candy, Wafer, etc. and thus contributed in improving the food habit of the consumers. The company is currently inviting application for the following position to fulfill its immediate requirements:…

    • 379 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Rc Cola

    • 1623 Words
    • 7 Pages

    As we all know that Coca-Cola, Sprite, Pepsi are very famous drinks all over the…

    • 1623 Words
    • 7 Pages
    Powerful Essays