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Coke Market Analysis

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Coke Market Analysis
Coke market analysis
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Coke Market Analysis
Coke is a carbonated soft drink beverage produced by the Coca-Cola Company. The Coca- Cola Company is based in Atlanta and owns the trademark coke. Coke is produced in several product lines’ which include caffeine free cola, diet coke, coke zero and coca-cola vanilla. Coke as a product is available and also targets all the 200 countries in the world thus it is not restricted to any given region. It is also the main dominant product in the world’s beverage market. Coke is a differentiated product with its main close competitor/substitute being Pepsi. The two products usually target the same customer base and also do satisfy the same need but they are made to look different to consumers through product differentiation activities such as branding and massive advertising.
Although coke is one of the leading brands in the world matter fact it is the most valuable brand in the world with a worth of one billion in the recent past there has been some health issues raised about the product. The product has been associated to diabetes, dental diseases, cancer and other obesity related conditions arising from the ingredients used in the coke syrup formula. Issues have also been raised on the bisphenol A used in the lining the coke can which have been termed to be environmentally harmful. Basically issues regarding the coke product have been centered on health issues as many researchers have found that coke has some health implications (McGonigal 2012; Harrington 2010).
Coca-Cola positions its products depending on the target market, competition, and also depending on the types of the market structure it is in. Coke‘s target market is mainly the teenagers and the youth whose demographics are between the ages of 18 to 25 years. The segment of the target market constitutes 40% of the coke target market. Other target segments include; the people with busy lifestyle, students, the young , adventurous and also


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