Looking at the word “ Campaign “ in the dictionary, one of the meaning of it is the activity that is held to get the votes and supports by the political organization or the candidates who struggle to obtain the position in parliement, etc. In this campaign, many problems are easily found such breaking the rules of the campaign its self. In this case, Pilkada campaign is talked very often, specially in the open campaign that invites the mass. It will be no good reason other than just to do it in good ways. In fact, the most necessary thing is the understanding of what the candidates deliver. The ability in communicating is very needed. The spokesman, the team or even the candidates can use the open campaign to deliver the programs or jobdesks. However, the society do not pay attention in what they say. In case, political culture in Indonesia pay attention more to the figure of candidates than the program it self. To get the supports from the voters or society, the candidates struggle to deliver their program in different ways. There are many ways that the candidates can do. Sometimes, the society call the way of campaign in term “ tebar-tebar pesona “. Eventough it is actually the real way to obtain the votes. Not only the term “ tebar-tebar pesona “ that can be identified as the way in campaign but also narsism is veri common in the way of campaign. The pictures with slogan are very easy to remember, so that is why the candidates think about those ways as the most effective. It had happened in Pilkada of East Java. One of The candidates used the slogan “ coblos kumisnya ” because the candidate has a thick mustache. Another axample is in Aceh. The governor and the vice governor are Zaini Abdullah and Muzakkir Manaf with political jargon ZIKIR. Jargon is the special vocabulary that is used in certain event. Jargon also becomes one of the topics in language knowledge. Effectively, language helps the campaign to get may voters or supporters. That
Looking at the word “ Campaign “ in the dictionary, one of the meaning of it is the activity that is held to get the votes and supports by the political organization or the candidates who struggle to obtain the position in parliement, etc. In this campaign, many problems are easily found such breaking the rules of the campaign its self. In this case, Pilkada campaign is talked very often, specially in the open campaign that invites the mass. It will be no good reason other than just to do it in good ways. In fact, the most necessary thing is the understanding of what the candidates deliver. The ability in communicating is very needed. The spokesman, the team or even the candidates can use the open campaign to deliver the programs or jobdesks. However, the society do not pay attention in what they say. In case, political culture in Indonesia pay attention more to the figure of candidates than the program it self. To get the supports from the voters or society, the candidates struggle to deliver their program in different ways. There are many ways that the candidates can do. Sometimes, the society call the way of campaign in term “ tebar-tebar pesona “. Eventough it is actually the real way to obtain the votes. Not only the term “ tebar-tebar pesona “ that can be identified as the way in campaign but also narsism is veri common in the way of campaign. The pictures with slogan are very easy to remember, so that is why the candidates think about those ways as the most effective. It had happened in Pilkada of East Java. One of The candidates used the slogan “ coblos kumisnya ” because the candidate has a thick mustache. Another axample is in Aceh. The governor and the vice governor are Zaini Abdullah and Muzakkir Manaf with political jargon ZIKIR. Jargon is the special vocabulary that is used in certain event. Jargon also becomes one of the topics in language knowledge. Effectively, language helps the campaign to get may voters or supporters. That