Roll No – 1
SYBMM
The Coca-Cola Company
Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than revealing its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA)
The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 2.2 million retailers. The Coca-Cola system in India has already invested USD 2 Billion till 2011, since its re-entry into India. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1, 50,000 people in related industries through its vast procurement, supply and distribution system.
As a Company, their products are an integral part of the micro economy particularly in small towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is amongst the largest domestic buyers of certain agricultural products.
This reputation that Coca-Cola India has built has been involved in controversies and lawsuits related to human rights violations and other unethical practices. The company has been criticized on a number of environmental issues. In Australia also it was surrounded by controversy and criticisms due to their intervention in a proposed recycling scheme in the Northern Territory. The company was later accused of being involved in a violent repression of a union at several of its bottling plants in Colombia, South America.
Obesity and child health care and also degrading the environment by releasing toxic wastes into