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Communication Process

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Communication Process
QUESTION 1

What do you understand by the following terms in business communication:

i. noise ii. feedback iii. grapevine iv. medium
v. encoding vi. negotiation vii. conflict

QUESTION 2

As a secretary of the Executive Committee on Salaries and Conditions of Service in a parastatal, produce minutes of a recent meeting of the committee to discuss among other routine matters:
i) salaries for contract staff ii) bonuses benefits for all staff

Q1 - ANSWER

Communication can be best summarized as the transmission of a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life (Nick Sanchez – Communication Process).

From a business perspective, effective communication is an absolute must, because it accounts for the difference between success and failure or profit and loss of an organization. The communication process involves six basic elements which are; sender (encoder), message, channel/medium, receiver (decoder), noise and feedback as illustrated in the following diagram.

All communications begins with the sender.
ENCODING

The first step the sender is faced with is the encoding process. This is the translation of information into a message in the form of symbols that represent ideas or concepts. The sender initiates the communication process. When the sender has decided on a meaning, he encodes a message, and selects a channel for transmitting the message to a receiver. Encoding is putting a message into words or images or symbols that represent ideas or concepts. This process translates the ideas or concepts into the coded message that will be communicated. The symbols can take on numerous forms such as languages, words or gestures. These symbols are used to translate ideas into messages that the receiver can understand. When encoding a message, the sender decides on what to transmit. The decision by

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