When comparing brick-and-mortar and online shopping, the consumer must take in consideration of convenience. When brick-and-mortar shopping, the purchaser has the convenience of taking friends and family along. The customer has the convenience of getting the product at a cheaper price, when brick-and-mortar shopping. The convenience of online shopping would be having the ability to shop at home. When online shopping the consumer has not limitations on what time of day they can shop. The convenience of both brick-and-mortar and online shopping depends on the customer’s personal preference.
Whichever method of shopping you chose, the purchaser should factor in the methods of payment. If the consumer would chose to brick-and-mortar shop, they would have the choice to pay with cash or government food stamps. They could use a credit or debit card for their purchases also. If the customer wanted to shop online, the consumer would have the choice of paying with a credit, debit card, or PayPal. PayPal is an account the purchaser sets up to have the money taken out of their bank account. You cannot use cash when shopping online. In some cases it is easier to pay with credit rather than cash. However, some places are cash only. Cash is easier to handle for some people. There isn’t any fees for using cash either.
Another great aspect to acknowledge is the secureness of brick-and-mortar and online shopping. If you, the consumer, decided to go shopping at the store, you would be more susceptible to being robbed or mugged. If the you would chose to shop online, you would be more susceptible to identity