Compare and Contrast strategies: Glastonbury v T in the Park.
Compare and contrast the different strategies adopted by The Glastonbury Festival and the T in The Park festival.
Would the strategy adopted by Glastonbury be an appropriate strategy for T in the Park?
Strategy is the long-term direction of an organisation (Exploring Strategy: Johnson, Whittington, Scholes 2011). It allows a method or plan to be derived as a way of achieving long-term goals and objectives. Organisations will use strategy to foresee their future and identify any potential problems that may arise in order to accommodate and avoid them. There are a diverse range of models that can be used to form the strategic plan of an organisation such as Porter’s five forces framework and VRIN. With regards to music festivals, which are highly popular events that attract over 7.7 million attenders in the UK every year (UK Music 2012), it is essential that they use strategy as a way of determining and ensuring their success. I will explore the strategies of UK based festivals, The Glastonbury Festival and the T in The Park festival, and compare and contrast these strategies to come to a decision as to whether the strategy adopted by Glastonbury would be an appropriate strategy for T in the Park.
Since its first beginnings in 1970, The Glastonbury Festival has developed and changed its strategy over the years to meet the needs of its growing number of attendants. The festival has progressed from having “1,500 hippy revellers gathered on a farm” (Exploring Strategy: Johnson, Whittington, Scholes 2011) to now being considered as “the largest greenfield festival in the world” (BBC news article, June 2013) catering for around 100 times more bodies than in its first year. This can be seen to provide evidence that the festival’s strategy has been successful as there has been clear growth in the size of the event and numbers of attenders. In its early days, Glastonbury’s main concern was to offer the hippy culture a weekend of entertainment as a means of
Would the strategy adopted by Glastonbury be an appropriate strategy for T in the Park?
Strategy is the long-term direction of an organisation (Exploring Strategy: Johnson, Whittington, Scholes 2011). It allows a method or plan to be derived as a way of achieving long-term goals and objectives. Organisations will use strategy to foresee their future and identify any potential problems that may arise in order to accommodate and avoid them. There are a diverse range of models that can be used to form the strategic plan of an organisation such as Porter’s five forces framework and VRIN. With regards to music festivals, which are highly popular events that attract over 7.7 million attenders in the UK every year (UK Music 2012), it is essential that they use strategy as a way of determining and ensuring their success. I will explore the strategies of UK based festivals, The Glastonbury Festival and the T in The Park festival, and compare and contrast these strategies to come to a decision as to whether the strategy adopted by Glastonbury would be an appropriate strategy for T in the Park.
Since its first beginnings in 1970, The Glastonbury Festival has developed and changed its strategy over the years to meet the needs of its growing number of attendants. The festival has progressed from having “1,500 hippy revellers gathered on a farm” (Exploring Strategy: Johnson, Whittington, Scholes 2011) to now being considered as “the largest greenfield festival in the world” (BBC news article, June 2013) catering for around 100 times more bodies than in its first year. This can be seen to provide evidence that the festival’s strategy has been successful as there has been clear growth in the size of the event and numbers of attenders. In its early days, Glastonbury’s main concern was to offer the hippy culture a weekend of entertainment as a means of