The Allstar brands medicine organization is one of the leading Pharmaceutical companies who manufactures quality over the counter (OTC) cold and allergy medicine at very reasonable market competitive price. Moreover, Allstar Brands' Allround product is one of the highest market share leaders in the over-the-counter (OTC) cold and allergy remedy market. Therefore, the persistent success of the Allstar brand in regards to the profits and sales previously formed, has made it a crucial component of the Allstar’s Pharmaceuticals Division's long-term strategic plan. Specifically, Allstar brand targets young men and women with children experiencing cold and allergy symptoms. A more difficult strategy that also focuses on customers who have purchased the product is to target competitors’ customers (Winer & Dhar, 2016, p. 39). Ordinarily, this segment will prove to have the best value in the long run compared to those customers already set with a specific brand.…
This commercial is promoting Vicks NyQuil medicine. In the beginning of the commercial, the viewer is presented with a man who appears to have cold symptoms. The man knocks on a door and says, “Dave, I am sorry to interrupt. I got to take a sick day tomorrow” (Vicks, 2015). The viewer is then presented with a baby. The narrator states, “Dads do not take sick days. Dads take NyQuil severe” (Vicks, 2015).…
2. Critically evaluating the situation, what are three possible explanations of the difference in appearance and cost of the medication? The medication can be a new generic name that her insurance may help cover that is more cost efficient. A different manufacture could have supplied the medication. And the medication could be a different strength than before, this can change the look and price of the medication.…
Enabling mighty competition between commonplace drug treatments and patent-expired fashioned brands is relevant to decreasing pharmaceutical charges and stimulating innovation. However, this mentioned, there are numerous troubling problems surrounding general medicines because of the convenient access to an abundance of illegal generics on the internet breaking the patent ownership and the unregulated companies that produce and supply them. At the same time familiar medicines will have to be approved identical types of depended on drugs, providing the equal fine, safety and efficacy because the normal, that is commonly no longer the case. A conventional drug must endure strict scrutiny before it is licensed and given market approval with the aid of countrywide medicines authorities. In brief, common medicines will have to comply with the same strict standards of great, safety and efficacy as usual pharmaceutical…
Pricing medication is dependent on which pharmaceutical company manufactured the drug. A patent gives a drug company monopoly power, and they can set the price above marginal cost (P>MC). The price is higher so the company can reap the profits. Although there is no chemical difference between the generic equivalent of a name brand drug, consumers may continue to purchase the name brand drug because they are familiar with the name. Once other drug companies start manufacturing, the price of the drug will drop.…
In one way of looking at it, Desomorphine is a lot cheaper than heroin. This is because heroin costs $100-$300 per gram, while krokodil…
|E or V |adult dose 1000mg acetaminophen; 8 year old child |600mg adult, 250mg child |…
Gooi, M., & Bell, C. (2008). Differences in generic drug prices between the US and Canada. Applied Health Economics And Health Policy, 6(1), 19-26.…
Common types of medicines are General Sales List Medicines also know as over the counter medincines, Pharmacy Medicines, prescription only medicines and controlled drugs. These are catorgorised into Analgesic (painkillers) which are split into 4 main groups these are Non-opioid, Opioid, Neuropathis, Anti-migraine, Anti-angina, Anti-arthritis, Antibiotics, Anti-coagulants, Anti-depressants, Anti-hypertensives, Anxiolytics, Laxatives, Statins and Steroids.…
Unfortunately, they are usually only known by their brand name and not the active ingredient itself. Common brand names for ibuprofen are Motrin™, Advil™, Midol™ and Nuprin™. Acetaminophen is one of the most commonly used drugs in the United States for treating pain and fever.(JAMA, 2002) Acetaminophen is more commonly known only as Tylenol™, however, keep in mind that acetaminophen is very often contained in cold remedies as part of the manufacturer’s formula for the relief of multiple symptoms. Besides Tylenol™ having their own multi-symptom cold remedies, it is often found in others such as NyQuil™, DayQuil™, or Theraflu™. For reasons like this, it is very important that you read the label of active ingredients before taking any medication. For example, if you are taking acetaminophen for pain and take a cold medication containing acetaminophen as well, this can very likely cause an overdose which can be very dangerous with possible long-term…
1. Which of the following sources is found in most pharmacies and is often used for brand and generic…
2. The generic name of a drug is the name given to the drug by the manufacturer.…
Influenza viruses are constantly changing. This is why they emphasize getting your yearly flu shot. An interesting feature of the influenza virion is its tendency to “drift and shift” ("How the Flu Virus Can Change: “Drift” and “Shift”." Centers for Disease Control and Prevention.). Pathologists coined this phrase when they discovered an antigenic drift in the DNA of an influenza strain. These changes are usually not big enough to affect our immune system’s ability to identify a certain strain. Over time however, these genetic drifts can accumulate and create enough of a difference in the genetic makeup to allow the virion to infiltrate the human body without being recognized. Shifting is the less common of the two, but is more aggressive. It occurs when new Hemagglutinin and Neuraminidase proteins emerge, completely changing the subtype of the virus. The change happens so quickly that…
Influenza, commonly known as "the flu", is an infectious disease of birds and mammals caused by RNA viruses of the family Orthomyxoviridae, the influenza viruses. The most common symptoms are chills, fever, sore throat, muscle pains, headache (often severe), coughing, weakness/fatigue and general discomfort. Although it is often confused with other influenza-like illnesses, especially the common cold, influenza is a more severe disease caused by a different type of virus. Influenza may produce nausea and vomiting, particularly in children, but these symptoms are more common in the unrelated gastroenteritis, which is sometimes inaccurately referred to as "stomach flu" or "24-hour flu".…
In order to create customers value, Panadol understands customers’ needs by providing different products contain different percentage of Paracetamol for adults and kids. Panadol also builds differential advantages as having more ranges than its major competitor Nurofen. It also builds their websites and joined in the Facebook to know more about their customers for sake of building long term customer relationship.…