Concepts of Creativity and Innovation
RUNNING HEAD: Key Concepts of Creativity & Innovation
Key Concepts of Creativity and Innovation
Key Concepts of Creativity and Innovation Worksheet
|Concept |Application of Concept in Scenario |Citation of Concept |Personal Experience in your |
| | |in Reading |Organization |
| | | | |
| | | | |
|Innovative Culture |Elizabeth Fairbanks has recognized and |Davila, Epstein & |I currently work for a |
| |highlighted the need for the company to adopt |Shelton, 2006, p. |consultancy firm and immediately|
|This involves getting the |a culture that is more innovative and creative|212 |upon joining I realized that |
|organizational culture in line with |in their thought process and procedures. Thus | |there was a strong and |
|being creative and innovative |far the company culture has remained stagnant | |encouraging culture that |
| |because no one felt the real need to move in a| |promoted ideas and creativity |
| |new direction. By instilling a culture of | |from the staff members. People |
| |innovation and creativity Best Snacks will be | |are encouraged to come forth |
| |more capable to take steps towards improving | |with any ideas or
Key Concepts of Creativity and Innovation
Key Concepts of Creativity and Innovation Worksheet
|Concept |Application of Concept in Scenario |Citation of Concept |Personal Experience in your |
| | |in Reading |Organization |
| | | | |
| | | | |
|Innovative Culture |Elizabeth Fairbanks has recognized and |Davila, Epstein & |I currently work for a |
| |highlighted the need for the company to adopt |Shelton, 2006, p. |consultancy firm and immediately|
|This involves getting the |a culture that is more innovative and creative|212 |upon joining I realized that |
|organizational culture in line with |in their thought process and procedures. Thus | |there was a strong and |
|being creative and innovative |far the company culture has remained stagnant | |encouraging culture that |
| |because no one felt the real need to move in a| |promoted ideas and creativity |
| |new direction. By instilling a culture of | |from the staff members. People |
| |innovation and creativity Best Snacks will be | |are encouraged to come forth |
| |more capable to take steps towards improving | |with any ideas or
References: Davila, T., Epstein, M. J., & Shelton, R. (2006). Making innovation work: How to manage it, measure it, and profit from it. Upper Saddle River, NJ: Wharton School. Jones, G. R. (2004). Organizational theory, design, and change: Text and cases (4th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.