Condom Advertising
TABLE OF CONTENT
CONDOMS ADVERTISING 3
Product Information: 3
Policies for Condoms Advertising: 6
Commercials must: 6
Commercials must not: 6
Public Opposition: 7
Benefits of Condoms Commercials: 10
Condoms Advertisement in Pakistan 11
Targeting Men: 11
a. Sense of Male Responsibility 11
b. Providing Relevant and Correct Information to Men 12
c. Small Family Norm 12
d. Male Providers 12
e. Inter-spousal Communication 12
f. Girl Child 13
Bibliography 14
Appendix 15
CONDOMS ADVERTISING
Product Information:
Condom has been a vital contraceptive and STD prevention tool for thousands of years. Several types of male and female condoms are available. Some condoms are made of plastic or animal tissue i.e. lambskin, latex. Condoms are the most effective against viruses such as HIV but Condom use declined markedly during the 1960s as the birth control pills was introduced and contraceptive devices such IUDs became more widely accepted. After the introduction of birth control pills people started avoiding condoms because according to them sex with condoms doesn’t give that much pleasure, But the emergence of HIV/AIDS in the early 1980s , condom use re-emerged and has became increasingly recognized as a critical means of preventing infection with HIV and other STDs that can facilitate HIV infection.
Yet many of those at high risk of contracting HIV are not using condoms consistently. For example, recent studies have found that 40 % of sexually active high school students or adult world wide did not use a condom during their most recent sexual encounter and 87 percent do not believe they are at risk of acquiring HIV.
Controversy over Condoms Advertising:
Condoms promotion campaigns especially those using a mass media and targeting sexually active youth are controversial. Public usually don’t want to see condoms commercial. Especially in Islamic society, a large number of people are against contraceptive advertising. Do people really
CONDOMS ADVERTISING 3
Product Information: 3
Policies for Condoms Advertising: 6
Commercials must: 6
Commercials must not: 6
Public Opposition: 7
Benefits of Condoms Commercials: 10
Condoms Advertisement in Pakistan 11
Targeting Men: 11
a. Sense of Male Responsibility 11
b. Providing Relevant and Correct Information to Men 12
c. Small Family Norm 12
d. Male Providers 12
e. Inter-spousal Communication 12
f. Girl Child 13
Bibliography 14
Appendix 15
CONDOMS ADVERTISING
Product Information:
Condom has been a vital contraceptive and STD prevention tool for thousands of years. Several types of male and female condoms are available. Some condoms are made of plastic or animal tissue i.e. lambskin, latex. Condoms are the most effective against viruses such as HIV but Condom use declined markedly during the 1960s as the birth control pills was introduced and contraceptive devices such IUDs became more widely accepted. After the introduction of birth control pills people started avoiding condoms because according to them sex with condoms doesn’t give that much pleasure, But the emergence of HIV/AIDS in the early 1980s , condom use re-emerged and has became increasingly recognized as a critical means of preventing infection with HIV and other STDs that can facilitate HIV infection.
Yet many of those at high risk of contracting HIV are not using condoms consistently. For example, recent studies have found that 40 % of sexually active high school students or adult world wide did not use a condom during their most recent sexual encounter and 87 percent do not believe they are at risk of acquiring HIV.
Controversy over Condoms Advertising:
Condoms promotion campaigns especially those using a mass media and targeting sexually active youth are controversial. Public usually don’t want to see condoms commercial. Especially in Islamic society, a large number of people are against contraceptive advertising. Do people really
Bibliography: A special report on condom advertising by Kaiser Daily Reproductive Health An article “ A Brief History Of Condoms and Condom Advertising’ by amfAR aids research A report “Taboo on TV condom ads largely unfounded, study says” by Stevenson Swanson, Tribune Staff Reporter An Article “An Implications Of Islam For Advertising Messages: The middle Eastern Context” by Gillian Rice , Mohammed Al-Mossawi Appendix