Constraints and Challenges for the Global Manager
2
chapter
Let’s Get Real:
Meet the Manager
Dana Robbins-Murray
Account Director
Caliber Group Tucson, AZ
MY JOB:
You’ll be hearing more from this real manager throughout the chapter. I am an account director for Caliber Group, a full-service marketing/PR firm. My main responsibility is to work with our clients to determine what type of marketing or public relations they need to create better brand awareness and increase sales for their business.
BEST PART OF MY JOB:
Working with a large, diverse group of businesses that each have their own unique competitive environment, products or services to sell, and management style.
Constraints and Challenges for the Global Manager
2.1
Contrast the actions of managers according to the omnipotent and symbolic views. page 72
2.2
Describe the constraints and challenges facing managers in today’s external environment. page 74
2.3
Discuss the characteristics and importance of organizational culture. page 79
2.4
Describe current issues in organizational culture. page 86
LEARNING OUTCOMES
WORST PART OF MY JOB:
Budgets. In business, as in life, there are always budget limitations that we have to work within and still accomplish our goals.
BEST MANAGEMENT ADVICE EVER RECEIVED:
From my first boss—handle each piece of paper once. In the age of electronic correspondence you can relate this to e-mails as well. Basically the idea is to try to handle everything the first time around, so as not to waste time and energy. It’s a hard mantra to practice but it’s worthwhile if you can do it, at least most of the time.
71
A Manager’s Dilemma
The September 11, 2001, terrorist attacks left Emirates, like all other airlines, facing one of the most severe crises in its history. In addition to 9/11, the airline industry was also affected by the war in Iraq, a weak global economy, and the outbreak of SARS—all in rapid succession. The industry had net losses of $31 billion between 2001 and 2003, and a number of previously successful
chapter
Let’s Get Real:
Meet the Manager
Dana Robbins-Murray
Account Director
Caliber Group Tucson, AZ
MY JOB:
You’ll be hearing more from this real manager throughout the chapter. I am an account director for Caliber Group, a full-service marketing/PR firm. My main responsibility is to work with our clients to determine what type of marketing or public relations they need to create better brand awareness and increase sales for their business.
BEST PART OF MY JOB:
Working with a large, diverse group of businesses that each have their own unique competitive environment, products or services to sell, and management style.
Constraints and Challenges for the Global Manager
2.1
Contrast the actions of managers according to the omnipotent and symbolic views. page 72
2.2
Describe the constraints and challenges facing managers in today’s external environment. page 74
2.3
Discuss the characteristics and importance of organizational culture. page 79
2.4
Describe current issues in organizational culture. page 86
LEARNING OUTCOMES
WORST PART OF MY JOB:
Budgets. In business, as in life, there are always budget limitations that we have to work within and still accomplish our goals.
BEST MANAGEMENT ADVICE EVER RECEIVED:
From my first boss—handle each piece of paper once. In the age of electronic correspondence you can relate this to e-mails as well. Basically the idea is to try to handle everything the first time around, so as not to waste time and energy. It’s a hard mantra to practice but it’s worthwhile if you can do it, at least most of the time.
71
A Manager’s Dilemma
The September 11, 2001, terrorist attacks left Emirates, like all other airlines, facing one of the most severe crises in its history. In addition to 9/11, the airline industry was also affected by the war in Iraq, a weak global economy, and the outbreak of SARS—all in rapid succession. The industry had net losses of $31 billion between 2001 and 2003, and a number of previously successful