"Consumer Behavior of Youth - A.Y - 2013- 2014"
"Consumer Behavior of Youth - A.Y - 2013- 2014"
INTRODUCTION
Youth is the time of life when one is young, but often means the time between childhood and adulthood. Youth is the stage of constructing the self-concept. The self-concept of youth is influenced by several variables such as peers, lifestyle, gender, and culture. It is the time of a person's life in which they make choices which will affect their future. ---From Wikipedia, the free encyclopedia In our country 13 to 35 years old are considered as youth. Within these ages it is obvious that the range of the youth in our country is huge. Even to some who already consider themselves as adult or already had families, will always be considered as youth as long as they are under 35 years old. Youth are back bone to the nation. They can change the future of the society with their well-being and courageous behavior. We cannot deny that our youth has a big share in our society. And they are the reasons why marketers engage in business because they know that if the youth will like what they are offering their target market will respond. There’s a huge number of youth living in Olongapo. Olongapo has been a city for a long time. We all know that living in the urban area is different from those who are living in rural areas. It has a great effect in how people live their lives. But in Olongapo, it is different. Olongapo is already a highly urbanized city but it is located in the province of Zambales. This means that there’s a 50% chance that the people living in Olongapo has a lifestyle of the people living in rural areas. Because not all people living in Olongapo today are really from Olongapo. Some of them just migrated in Olongapo. Some are from nearby towns, cities and to other countries. And with this a possibility comes that a person living in Olongapo can adapt with the changes that happened to its surroundings. Consumer Behavior of Youth in Olongapo, it has many barriers and reason. Here are
INTRODUCTION
Youth is the time of life when one is young, but often means the time between childhood and adulthood. Youth is the stage of constructing the self-concept. The self-concept of youth is influenced by several variables such as peers, lifestyle, gender, and culture. It is the time of a person's life in which they make choices which will affect their future. ---From Wikipedia, the free encyclopedia In our country 13 to 35 years old are considered as youth. Within these ages it is obvious that the range of the youth in our country is huge. Even to some who already consider themselves as adult or already had families, will always be considered as youth as long as they are under 35 years old. Youth are back bone to the nation. They can change the future of the society with their well-being and courageous behavior. We cannot deny that our youth has a big share in our society. And they are the reasons why marketers engage in business because they know that if the youth will like what they are offering their target market will respond. There’s a huge number of youth living in Olongapo. Olongapo has been a city for a long time. We all know that living in the urban area is different from those who are living in rural areas. It has a great effect in how people live their lives. But in Olongapo, it is different. Olongapo is already a highly urbanized city but it is located in the province of Zambales. This means that there’s a 50% chance that the people living in Olongapo has a lifestyle of the people living in rural areas. Because not all people living in Olongapo today are really from Olongapo. Some of them just migrated in Olongapo. Some are from nearby towns, cities and to other countries. And with this a possibility comes that a person living in Olongapo can adapt with the changes that happened to its surroundings. Consumer Behavior of Youth in Olongapo, it has many barriers and reason. Here are