Consumer Behavior Towards Online Shopping

CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping)

Submitted To,
L.J. Institute of Business Administration
Vastrapur, Ahmedabad
Project Guide,
Prof. Saurin Shah

Submitted by
Name Roll No.
1. Siddharth Iyer 47
2. Raj Joisar 55
3. Keval Amreliya 05
4. Dhanraj Solanki 145
5. Akash Gupta 43
6. Simpy Harwani 45 7. Binny Machchhar 71
8. Dhairyah Manek 78
9. Sandeep Ojha 86
10. Bhoomi Kotadia 66

TABLE OF CONTENT No. | Subject | Pg. No | 1 | Preface | | 2 | Acknowledgement | | 3 | Problem Statement | | 4 | Objective of Study | | 5 | Micro Information | | | * Myntra.com | | | * Jabong.com | | | * Flipkart.com | | | * Ebay.com | | 6 | Macro Information (commerce, e-commerce, m-commerce) | | | * Introduction of E-commerce & E-shopping | | | * Advantages * Disadvantages | | 7 | Questionnaire | | 8 | Survey Analysis | | 9 | Research Methodology | | 10 | Findings | | 11 | Observations | | 12 | Limitations of the Report | | 13 | Conclusion | | 14 | Research Methodology | | 15 | Bibliography | | | | |
PROBLEM STATEMENT Our study of the project “Consumers’ behaviour towards e-shopping” is basically based on the survey of consumers of various age groups to analyse their behaviour towards online shopping & future of e-shopping in the city & India. At present e-commerce is an emerging market segment which is growing rapidly. Our main focus here is on e-shopping as many multinational companies are entering this market segment rapidly in past few years.
Since online retailing is a new retailing medium and online consumer behavior is diverse from traditional consumer