Consumer Behaviour: Case Example of Loreal
Consumer Behaviour
For a product or service of your choice select a print or broadcast advertisement or campaign. Using appropriate theories and modules explain how your chosen marketing communication seeks to influence consumer behaviour. 1. Knowledge and understanding of psychological core: attention, perception, motivation, learning, attitude, and memory. 2. Knowledge and understanding of consumer culture: social class, household influences, personality, lifestyle, values and social influences. 3. Knowledge and understanding of the consumer decision making process
Introduction
L’Oreal
L’Oreal is the world largest cosmetics and beauty organisation, which is headquartered in Paris, France. L’Oreal has developed different product for the field of cosmetics, which are hair colour skin care, sun protection, make up, perfume and hair care. The company operates in over 103 countries. It markets 18 brands through two divisions, which are cosmetics and dermatology. The cosmetics division of L'Oreal has four segments: professional products, consumer products, luxury products and active cosmetics.
L’Oreal advertising is one of the most important factors affected purchasing decision. The advertising is available anywhere both inside and outside home. Recent research suggests that people spend two and a half hours on average watching television (Dekinson R, cited emeraidinsight, 2003). Typically every company realise an essential of advertising as it is shown in the profit and loss statement. Moreover it is noticeable that budget for advertising always high. It is well-known fact that advertising plays an important role in people's daily lives.
In this assignment, I have chosen one of the most famous advertisements for L’Oreal hair care product, which are the new L’Oreal Paris Elvive Full Restore 5 shampoo, conditioner and masque. L’Oreal have chosen Cheryl Cole as a new spokesperson for this advertisement. As a rising global star, Cheryl’s beauty,
For a product or service of your choice select a print or broadcast advertisement or campaign. Using appropriate theories and modules explain how your chosen marketing communication seeks to influence consumer behaviour. 1. Knowledge and understanding of psychological core: attention, perception, motivation, learning, attitude, and memory. 2. Knowledge and understanding of consumer culture: social class, household influences, personality, lifestyle, values and social influences. 3. Knowledge and understanding of the consumer decision making process
Introduction
L’Oreal
L’Oreal is the world largest cosmetics and beauty organisation, which is headquartered in Paris, France. L’Oreal has developed different product for the field of cosmetics, which are hair colour skin care, sun protection, make up, perfume and hair care. The company operates in over 103 countries. It markets 18 brands through two divisions, which are cosmetics and dermatology. The cosmetics division of L'Oreal has four segments: professional products, consumer products, luxury products and active cosmetics.
L’Oreal advertising is one of the most important factors affected purchasing decision. The advertising is available anywhere both inside and outside home. Recent research suggests that people spend two and a half hours on average watching television (Dekinson R, cited emeraidinsight, 2003). Typically every company realise an essential of advertising as it is shown in the profit and loss statement. Moreover it is noticeable that budget for advertising always high. It is well-known fact that advertising plays an important role in people's daily lives.
In this assignment, I have chosen one of the most famous advertisements for L’Oreal hair care product, which are the new L’Oreal Paris Elvive Full Restore 5 shampoo, conditioner and masque. L’Oreal have chosen Cheryl Cole as a new spokesperson for this advertisement. As a rising global star, Cheryl’s beauty,
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