Consumer Behaviour of Hero Honda

INTRODUCTION As the science and technology is fast advancing, marketing is becoming more attractive at the company, state, national and international levels. In the early days, there was no difference between ‘selling’ and ‘marketing’. But today, the difference between these two terms has been clearly made. Many organizations have involved in 2developing marketing activities to satisfy the needs and wants of a group of customers. This ‘segment’ concept has helped in the development of new products and services and also specialization in selling is being attained. With the development of new markets and new avenues of selling. A wide variety of consumer and producer goods has been profession. The developing nations are giving much importance for marketing to develop their internal and external markets. Even the socialist countries have started studying the marketing concept in a scientific ways to introduce them actively in their internal distribution system.

Marketing is quite an old profession. But still, by assuming new dimensions, it looks new and it is attracting many people to this profession. This is a paradox with the introduction of ‘Barter Exchange’ market activity started functioning. But the marketing has seen the light of the day only in the early part of the 20th century. Although economics, the mother science of marketing, contained all the processes of market, it did not expose the ideas properly. Because of this, marketing developed as a new area of study and practice in the 20th century. It has passed through many phases and is aiming to attain new heights. The goods and services considered to be the preserve of rich at one time, have reached the common man today due to unstinted efforts of the marketing activity. Electric Fan, T.V. Tape Recorder, Calculators, Personal Computers, etc., have become a necessity in majority of the households. Majority of the kitchens in Indian households are filled with many new