Contemporary Business Environments Topics
UNCONVENTIONAL MARKETING
“Winners don’t do different things, they do things differently”
DEFINITION: As the topic (unconventional marketing) tells us that there should be no definition, there are no rules, there is no leader. The only thing that matters is ‘being different’ in such a way that attracts more attention and gives you more profits than the standard marketing practices.
RELEVANCE IN CONTEMPORARY ENVIRONMENT: As the world is becoming glocalized (global village), the competition is increasing at an unprecedented rate. As a result the world is becoming an over communicated society which results in target customer getting more confused and irritated. To retain the market share and profits in such a confused situation, companies are spending more money than ever in marketing activities. But winners are only those who are resorting to ‘unconventional’ ways of marketing. Through this way they are able to reach out to more customers in a cost effective way. They are able to think of more of ideas and experiment with their marketing strategies and coming up with high impacted impressions in the minds of the customers.
TAKEAWAYS FROM THE PRESENTATION: The presentation took the holistic view of the topic and explained different ways of being unconventional with lots of examples. There can be various ways of adopting innovative ways of reaching out to the customers. For eg Social media marketing ( facebook, twitter), Guerilla Marketing ( Ebay), Experiential Marketing ( Dove), Moss Griffiti, Chalk Art, Reverse Grafitti, Snow tagging, Cause related marketing (Nike), etc
The four key takeaways from the presentation were that unconventional marketing is :
• More Cost effective
• More Attractive
• More Experimental
• More impactful with speedy results
WHAT WENT MISSING IN THE PRESENTATION: The presentation was manly focussing the promotion aspect of marketing but missed out on the other important aspects like price, product,
“Winners don’t do different things, they do things differently”
DEFINITION: As the topic (unconventional marketing) tells us that there should be no definition, there are no rules, there is no leader. The only thing that matters is ‘being different’ in such a way that attracts more attention and gives you more profits than the standard marketing practices.
RELEVANCE IN CONTEMPORARY ENVIRONMENT: As the world is becoming glocalized (global village), the competition is increasing at an unprecedented rate. As a result the world is becoming an over communicated society which results in target customer getting more confused and irritated. To retain the market share and profits in such a confused situation, companies are spending more money than ever in marketing activities. But winners are only those who are resorting to ‘unconventional’ ways of marketing. Through this way they are able to reach out to more customers in a cost effective way. They are able to think of more of ideas and experiment with their marketing strategies and coming up with high impacted impressions in the minds of the customers.
TAKEAWAYS FROM THE PRESENTATION: The presentation took the holistic view of the topic and explained different ways of being unconventional with lots of examples. There can be various ways of adopting innovative ways of reaching out to the customers. For eg Social media marketing ( facebook, twitter), Guerilla Marketing ( Ebay), Experiential Marketing ( Dove), Moss Griffiti, Chalk Art, Reverse Grafitti, Snow tagging, Cause related marketing (Nike), etc
The four key takeaways from the presentation were that unconventional marketing is :
• More Cost effective
• More Attractive
• More Experimental
• More impactful with speedy results
WHAT WENT MISSING IN THE PRESENTATION: The presentation was manly focussing the promotion aspect of marketing but missed out on the other important aspects like price, product,