Corporate Communication Strategy Of Microsoft

Corporate communication strategy of Microsoft

Contents
Introduction and overview: 2
The communication strategy and its framework in the organization: 3
Communication framework: 4
External communication: 4
Internal communication: 6
Identity, Image, and Reputation: 6
Conclusion and recommendation: 7
References: 8

Introduction and overview:

Microsoft Corporation was established by the two partners Bill Gates and Paul Allen in United States in 1975 with their head quarter in Redmond city of USA. The company at that time started its operation with a single office but with time it spread now to more than 105 countries. In USA the company has more than one lac employees and the company is generating on average the revenue of $63 billion. It is considered to be the world largest company in software. The aim of company into gives the best possible software solution and services to its customers worldwide. Moreover the company is working on the continuous research and development in the field of software with their ever new manufacturing and innovating in the computing devices. Their signifance is manufacturing operating system for servers, the personal devices like computers, mobiles and tablets with addition to several types of business applications as well like the development tools for software and games. Such activities of the company covers all range of people as their customer markets like students, households workers, employs and business related people.
As per company their mission is to make the awareness and help the people and their business to make realize their possible potentials they have. And the company is trying to achieve this mission by continuous development and innovation in their products and services which is giving more and more opportunities and benefits to people.

The communication strategy and its framework in the organization:

To stay ahead in market and among its competitors any organization needs some strong corporate

References: Van Riel, Cees BM, and Charles J. Fombrun. Essentials of corporate communication: Implementing practices for effective reputation management. Routledge, 2007. Morsing, Mette, and Majken Schultz. "Corporate social responsibility communication: stakeholder information, response and involvement strategies."Business Ethics: A European Review 15.4 (2006): 323-338. Gray, Edmund R., and John MT Balmer. "Managing corporate image and corporate reputation." Long Range Planning 31.5 (1998): 695-702. Ritter, Michael. "The use of balanced scorecards in the strategic management of corporate communication." Corporate Communications: An International Journal 8.1 (2003): 44-59. Hutton, James G., et al. "Reputation management: the new face of corporate public relations?." Public Relations Review 27.3 (2001): 247-261. Lyons, Kenneth B. "Script-based data communication system and method utilizing state memory." U.S. Patent No. 5,623,656. 22 Apr. 1997.