Costco Audit
I have chosen Costco as my focus, which is a large player in the Wholesale industry that vows to be fair to everyone involved in their business. The company strives to do things the right way which will be proven through the analysis of their Mission Statement, Press Releases, and a Forbes Article.
Mission Statement:
The Costco mission statement is short and simple. Costco states that their main priority is to provide members with quality goods and services at the lowest prices but that they will do so without risking their Code of Ethics like some competitors do. They vow to always obey the law, take care of their members and employees, and do right by their vendors.
The mission statement really hits home by appealing to Ethos, Pathos and Logos. The size of Costco as a company sets the Ethos. By being so public with this mission statement it puts them under the spotlight and really lets people know they are confident that they will always maintain this business practice. This not only further sets their Ethos but also builds on Logos. It is the logical choice to shop at a Costco because they guarantee that they will always treat their members well. Last but not least, the Mission Statement of Costco appeals to Pathos. Costco is treating people and business the way they are supposed to be treated and by shopping at Costco you are supporting the fair treatment of vendors, customers, and employees.
Press Releases:
The first press release that I analyzed was one they put out after the major earthquake in Japan back in 2011. The press release begins with Costco informing media that their first course of action was to find and account for all of their employees. Then they checked to make sure their facilities had survived. Only one of their nine facilities had significant damage which resulted in two deaths. All facilities were double checked by both Costco personnel and independent third-party experts before re-opening. The one facility that suffered
Mission Statement:
The Costco mission statement is short and simple. Costco states that their main priority is to provide members with quality goods and services at the lowest prices but that they will do so without risking their Code of Ethics like some competitors do. They vow to always obey the law, take care of their members and employees, and do right by their vendors.
The mission statement really hits home by appealing to Ethos, Pathos and Logos. The size of Costco as a company sets the Ethos. By being so public with this mission statement it puts them under the spotlight and really lets people know they are confident that they will always maintain this business practice. This not only further sets their Ethos but also builds on Logos. It is the logical choice to shop at a Costco because they guarantee that they will always treat their members well. Last but not least, the Mission Statement of Costco appeals to Pathos. Costco is treating people and business the way they are supposed to be treated and by shopping at Costco you are supporting the fair treatment of vendors, customers, and employees.
Press Releases:
The first press release that I analyzed was one they put out after the major earthquake in Japan back in 2011. The press release begins with Costco informing media that their first course of action was to find and account for all of their employees. Then they checked to make sure their facilities had survived. Only one of their nine facilities had significant damage which resulted in two deaths. All facilities were double checked by both Costco personnel and independent third-party experts before re-opening. The one facility that suffered