Crh - Strategic Management
SIST Off-Campus Centre for University of Sunderland
Strategic Management
Assignment
Done by: Supervised by:
Jalal BENAMEUR Mr. ANBARI
Academic Year: 2009-2010 [pic]
TABLE OF CONTENTS
❖ Introduction……………...…………………………………………….3
I- PESTEL Framework……………………………………….….……..………4
II- Organization standing……………….………..……………………….…7
III- Mission and strategy of CRH………………………….…………….…8
IV- Distribution of responsibilities in the organization………….…8
V- SWOT analysis……………………………………………………..……….10
VI- Problems faced by CRH…………………………………….…………..11
VII- Solutions proposed……………………..…………….…………….….11
VII- Conclusion……………………………………………………………......12
❖ Referencing……………………………………………………………13
[pic] [pic]
INTRODUCTION
CRH is an Irish company founded in 1970 after the merger of two public companies (Cement limited and Roadstone limited).
Forty years ago, the company was a local player in Ireland and was supplying the local market with building material.
Nowadays, CRH is one of the five biggest building companies in the world; it employs 95.000 employees in 26 countries and operates in over 3000 locations.
The company is present in Europe and North America in markets that are mature and full of competition.
CRH received many awards especially for financial reporting and innovation in environmental and safety practices.
During this assignment, I will try to present the strategic characteristics of the building materiel industry and show how CRH adapted its strategy to respond to its environment by treating a number of points and analysing several aspects of the company’s internal and external environment.
[pic]
Strategic Management
Assignment
Done by: Supervised by:
Jalal BENAMEUR Mr. ANBARI
Academic Year: 2009-2010 [pic]
TABLE OF CONTENTS
❖ Introduction……………...…………………………………………….3
I- PESTEL Framework……………………………………….….……..………4
II- Organization standing……………….………..……………………….…7
III- Mission and strategy of CRH………………………….…………….…8
IV- Distribution of responsibilities in the organization………….…8
V- SWOT analysis……………………………………………………..……….10
VI- Problems faced by CRH…………………………………….…………..11
VII- Solutions proposed……………………..…………….…………….….11
VII- Conclusion……………………………………………………………......12
❖ Referencing……………………………………………………………13
[pic] [pic]
INTRODUCTION
CRH is an Irish company founded in 1970 after the merger of two public companies (Cement limited and Roadstone limited).
Forty years ago, the company was a local player in Ireland and was supplying the local market with building material.
Nowadays, CRH is one of the five biggest building companies in the world; it employs 95.000 employees in 26 countries and operates in over 3000 locations.
The company is present in Europe and North America in markets that are mature and full of competition.
CRH received many awards especially for financial reporting and innovation in environmental and safety practices.
During this assignment, I will try to present the strategic characteristics of the building materiel industry and show how CRH adapted its strategy to respond to its environment by treating a number of points and analysing several aspects of the company’s internal and external environment.
[pic]