This essay aims to critically appraise a health promotion leaflet (Appendix 1), which at present is incorporated in a health promotion campaign from the NHS. The evaluation of this leaflet will consist of: where the leaflet was sourced; a rationalization of the selected leaflet; the nurse’s role in relation to health education and health promotion with the use of leaflets; examine the leaflets use of illustrations, design and layout; substance of the information which s enclosed in the leaflet; pore over the leaflets readability information supported with literature on readability test; the leaflets target audience; ethnical concerns and application to practice.
Appendix 1 is a campaign to educate and raise awareness of the human papilloma virus vaccination, which can reduce the risk of cervical cancer in the future. Appendix 1 is aimed at girl’s aged 16-17. The rational behind choosing the selected Appendix 1 is this area under discussion is very close to my heart, as a family member died from cervical cancer at a young age, and therefore whole heartily welcome and support this campaign for girls to participate in the human papilloma virus vaccination with enthusiasm and passion. The World Health organization (2010) declare that in the UK cervical cancer is the eleventh predominantly common cancer in women, and from the ages of 15-44 is the second most frequent cancer. Cancer research UK (2010) and NHS (2009) both announce that in the UK there were 2828 new cases detected in 2007, also women under the age of thirty five had 702 new cases which were identified.
As appendix 1 was sourced from a local GP surgery in North Lanarkshire, in order for the target audience to engage in this health promotion campaign they would have to visit the surgery. Clerehan (2005) suggest that Doctors have a vital responsibility in promoting health promotion and producing health education to their patients in the format of appendix 1.