Critical Analysis of Using of Social Media in Recruitment
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CRITICAL ANALYSIS of using of SOCIAL MEDIA in recruitment
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CRITICAL ANALYSIS of using of SOCIAL MEDIA in recruitment
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Executive Summary
In this report I have critically analysed Biocon’s recruitment policy keeping in mind its usage of social media. This report helps to identify the lacunas of using social media in the recruitment process. In the age of the internet the candidate market in the Biotechnology segment is very sensitive. I have taken eagle’s eye view on the process pertaining to Biocon.
I have been part of the recruitment team at Biocon for more than 5 years and I have part of the change management team at Biocon where I was instrumental in bring about a new thought process of using social media in recruitment . I have consciously not mentioned few processes in the recruitment cycle because of company policy.
The recruitment policy has been thoroughly scrutinised in this report and a balanced analysis has been done. Since using social media in recruitment is a very recent event not much of academic citation has been seen in the internet. I have particularly used blogs of senior recruitment specialist who is currently using social media for recruitment.
Social media in recruitment is still in the nascent stage and there is no magic pill in terms of what a company can do or not to do. In this report I have emphasized on a more robust thought process because of the changing business environment in India.
Certain recommendation which I have critically analysed is only in context to markets in India and my recommendations will differ region to region. This is due to cultural interpretation of social media messages.
Contents 1.0
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CRITICAL ANALYSIS of using of SOCIAL MEDIA in recruitment
-------------------------------------------------
CRITICAL ANALYSIS of using of SOCIAL MEDIA in recruitment
-------------------------------------------------
Executive Summary
In this report I have critically analysed Biocon’s recruitment policy keeping in mind its usage of social media. This report helps to identify the lacunas of using social media in the recruitment process. In the age of the internet the candidate market in the Biotechnology segment is very sensitive. I have taken eagle’s eye view on the process pertaining to Biocon.
I have been part of the recruitment team at Biocon for more than 5 years and I have part of the change management team at Biocon where I was instrumental in bring about a new thought process of using social media in recruitment . I have consciously not mentioned few processes in the recruitment cycle because of company policy.
The recruitment policy has been thoroughly scrutinised in this report and a balanced analysis has been done. Since using social media in recruitment is a very recent event not much of academic citation has been seen in the internet. I have particularly used blogs of senior recruitment specialist who is currently using social media for recruitment.
Social media in recruitment is still in the nascent stage and there is no magic pill in terms of what a company can do or not to do. In this report I have emphasized on a more robust thought process because of the changing business environment in India.
Certain recommendation which I have critically analysed is only in context to markets in India and my recommendations will differ region to region. This is due to cultural interpretation of social media messages.
Contents 1.0
Bibliography: All , A. (2009, Sep 25). Business edge . Retrieved from http://www.itbusinessedge.com: http://www.itbusinessedge.com/cm/blogs/all/pros-and-cons-of-recruiting-via-social-channels/?cs=36142 Biocon . (2012). Fact sheet. Retrieved from Biocon : http://www.biocon.com/biocon_aboutus_factsheet.asp Warner, J. (2011, Jan 18). http://www.ere.net/2011/01/18/how-social-media-hurts-recruiting-and-what-to-do-about-it. Retrieved from www.ere.net: http://www.ere.net/2011/01/18/how-social-media-hurts-recruiting-and-what-to-do-about-it/ Appendix 1 Appendix 2 Appnedix 3