Culture Convergence
Introduction
In recent times, the globalization topic is one of the most discussed issue across the world. With globalization, countries has started to build stronger economic ties and be increasingly reliant on each other as it has never be. Some researchers argue of cultural convergence; that is, as two countries become closer with each other, they will be more likely to influence each other's culture, thereby bringing the two different cultures to be more similar. For example, the popular culture, which originates from Western European and America, is often to be said to influence the developing Asian countries' culture, and is often dubbed as Westernization (Leung et al, 2008). Conversely, there are many that argue also of cultural divergence; which is the belief that each nation's culture are deeply rooted in the countries' history, so that even if outside culture try to influence the belief and attitude of the people, the difference between cultures can still be maintained, and can even increase over time (Axelrod, 1997; Turnbull & Sheehan, 2012).
Hofstede (1980) defined four dimensions of culture that describes the fundamental similarities and differences of human behavior and decision making process that forms part of culture. These dimensions will be valuable for measuring cultural convergence or divergence. They consist of masculinity/femininity, power distance, individualism/collectivism and uncertainty avoidance. Power distance is the dimension of which inequality of power is expected and accepted as normal by the less powerful members of organization and society. Masculinity/ Femininity is the measure of which society is oriented towards 'masculine' value : competitiveness, assertion, success , good performance, etc. instead of 'feminine' value: kindness, caring, empathy, etc. Individualism/Collectivism measures to what extent society lets each individual care for their own: more individualism means that the ties between individuals in the
In recent times, the globalization topic is one of the most discussed issue across the world. With globalization, countries has started to build stronger economic ties and be increasingly reliant on each other as it has never be. Some researchers argue of cultural convergence; that is, as two countries become closer with each other, they will be more likely to influence each other's culture, thereby bringing the two different cultures to be more similar. For example, the popular culture, which originates from Western European and America, is often to be said to influence the developing Asian countries' culture, and is often dubbed as Westernization (Leung et al, 2008). Conversely, there are many that argue also of cultural divergence; which is the belief that each nation's culture are deeply rooted in the countries' history, so that even if outside culture try to influence the belief and attitude of the people, the difference between cultures can still be maintained, and can even increase over time (Axelrod, 1997; Turnbull & Sheehan, 2012).
Hofstede (1980) defined four dimensions of culture that describes the fundamental similarities and differences of human behavior and decision making process that forms part of culture. These dimensions will be valuable for measuring cultural convergence or divergence. They consist of masculinity/femininity, power distance, individualism/collectivism and uncertainty avoidance. Power distance is the dimension of which inequality of power is expected and accepted as normal by the less powerful members of organization and society. Masculinity/ Femininity is the measure of which society is oriented towards 'masculine' value : competitiveness, assertion, success , good performance, etc. instead of 'feminine' value: kindness, caring, empathy, etc. Individualism/Collectivism measures to what extent society lets each individual care for their own: more individualism means that the ties between individuals in the