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Culture on Toyota

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Culture on Toyota
Corporate Culture Analysis of Toyota Case study Analysis By Mithila Saranapala

ABSTRACT

This case study analyses the corporate culture of Toyota by using two theories and then analyze the national cultures of Japan and USA by using two theories and its impact on the corporate culture of Toyota. The models of “Edgar Schein” and “Charles Handy” will be used to analyze the corporate culture of Toyota while the models of “Greet Hofstede” and “Fons Trompenaars” will be used to analyze the national cultures. Afterwards the case study will discuss the climate of Toyota and the impact of the same to its success. Also the case study will analyze the reasons as to why the Toyota Company had to face failures and whether the company culture had any impact in the same. It will also point out on how the culture of Toyota had become inflexible over a period where the company was facing rapid expansions in to other countries and how it had impacted the success of the company. Finally the author will provide with suggestions and advice as to how Toyota could do in the future on developing their corporate culture.

CONTENT TABLE

1. Toyota History and Its Culture 2.1. History of Toyota 2. National Culture & Toyota Culture 3.2. What is Culture 3.3. National Culture 3.4.1. National Culture according to Fons Trompenaars model 3.4.2. National Culture according to Greet Hofstede’s model 3.4. Toyota Culture 3.5.3. Toyota culture according to Edgar Schein theory 3.5.4. Toyota Culture according to Charles Handy Theory 3. Corporate Climate 4.5. What is Corporate climate 4.6. Was the climate correct in Toyota 4.7. Areas which went wrong with culture 4. Suggestions for way forward 5.8. How could Toyota do better in the future? 5.9. Measures which they could take to effectively embed the proper culture to its employees 5. Conclusion 6. References

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