Cyclermate
CYCLERMATE REPORT I. Introduction of Cyclermate
Lewis Llewellyn and Dai Armstrong were the first two men who made a plan of opening their own company after being redundant as the consequence of the closure of their town’s steel works in South Wales. Both of them belonged to the local cycle touring club and since then, they had become close friends. With the idea of making a traditional upright cycle in sharp of the 1940’s and 1950’s, Cyclermate Ltd has been established and quickly gained success and attracted a number of attentions of customers owing to its high quality hand - made products and word – of – mouth reputation. Over the next 15 years, the company had still expanded and continued to be successful when persuading many small cycle shops in Wales and England to display or at least to keep a stock of brochures of its products. Everything seems to work quite smoothly until 2010, when Cyclermate has faced a lot of issues in terms of finance, human resource and operation. To be specific, the demand among buyers in this field continues to fall even price of each Cyclermate’s product has been reduced; the quality of its products are no longer as good as it was in the past which illustrated by the increase of complaints from customers about its quality and fault and the bank manager has expressed concern about the overdraft which will cost Cyclermate a big trouble if it does not solve these problems immediately. These are just some of the obstacles which the company has faced so in this essay, I will analyze more clearly about its difficulty and recommend some positive solutions for Cyclermate which it can follows to handle these issues.
II. Cyclermate analysis 1. SWOT analysis
First of all, in order to have a wide vision about this company, I have used SWOT as a tool to identify and analyze the situation of Cyclermate at the moment. As regards internal factors, one of the strength of this company which makes it different compared to the other
Lewis Llewellyn and Dai Armstrong were the first two men who made a plan of opening their own company after being redundant as the consequence of the closure of their town’s steel works in South Wales. Both of them belonged to the local cycle touring club and since then, they had become close friends. With the idea of making a traditional upright cycle in sharp of the 1940’s and 1950’s, Cyclermate Ltd has been established and quickly gained success and attracted a number of attentions of customers owing to its high quality hand - made products and word – of – mouth reputation. Over the next 15 years, the company had still expanded and continued to be successful when persuading many small cycle shops in Wales and England to display or at least to keep a stock of brochures of its products. Everything seems to work quite smoothly until 2010, when Cyclermate has faced a lot of issues in terms of finance, human resource and operation. To be specific, the demand among buyers in this field continues to fall even price of each Cyclermate’s product has been reduced; the quality of its products are no longer as good as it was in the past which illustrated by the increase of complaints from customers about its quality and fault and the bank manager has expressed concern about the overdraft which will cost Cyclermate a big trouble if it does not solve these problems immediately. These are just some of the obstacles which the company has faced so in this essay, I will analyze more clearly about its difficulty and recommend some positive solutions for Cyclermate which it can follows to handle these issues.
II. Cyclermate analysis 1. SWOT analysis
First of all, in order to have a wide vision about this company, I have used SWOT as a tool to identify and analyze the situation of Cyclermate at the moment. As regards internal factors, one of the strength of this company which makes it different compared to the other