Daimler Ag
AG
Brett Levy & Nathan Lester
Table of Contents Introduction 2 5 Forces Model of Industry Competition 4 Explanation of 5 forces model 5 SWOT Analysis 9 Explanation of SWOT 10 Generic and Grand Strategies 13 Conclusion 16 References 17
Introduction
Daimler AG was founded in 1896 by two German inventors Gottlieb Daimler and Carl Benz in Stuttgart, DE (Germany). Though originally two separate companies, Daimler Motoren Gesellschaft and Benz and Company, the companies merged to become Daimler-Benz AG in 1926. The companies began as engine and auto mobile manufacturers (motorized cars, trucks, and bicycles) most notably with its Mercedes-Benz automobile. Collectively they were the true inventors of the automobile, creating models in separate locations in 1886. Daimler-Benz AG produced developed the first truck for military use in the First World War. During the Second World War, Daimler-Benz AG produced new vehicles for war along with new, advanced aircraft engines. Their developments gave the Nazi Army an advantage in mobility and speed. Post-World War 2, Daimler-Benz AG suffered significant losses due to the Potsdam Agreement. The company was forced to start all over. It was given a chance in the 1950s when it developed the commercial-vehicle division. Daimler-Benz manufactured trucks that had new diesel engines and supported much of the shipping industry in Europe. The company became a major player in the global automotive industry from the 1960s onward. Its commercial vehicles were used all over the world and the prestige of its automobiles was known to all. Daimler-Benz now manufactured a wide range of vehicles and engines that would be used all over the world. The company would become the first to offer many innovations, between 1960 and 1990, such as anti-lock brake systems (ABS), airbags, belt pretensioners, and the crumple zone (where certain sections of vehicles are made to break in a certain way to protect the driver). In 1998,
Brett Levy & Nathan Lester
Table of Contents Introduction 2 5 Forces Model of Industry Competition 4 Explanation of 5 forces model 5 SWOT Analysis 9 Explanation of SWOT 10 Generic and Grand Strategies 13 Conclusion 16 References 17
Introduction
Daimler AG was founded in 1896 by two German inventors Gottlieb Daimler and Carl Benz in Stuttgart, DE (Germany). Though originally two separate companies, Daimler Motoren Gesellschaft and Benz and Company, the companies merged to become Daimler-Benz AG in 1926. The companies began as engine and auto mobile manufacturers (motorized cars, trucks, and bicycles) most notably with its Mercedes-Benz automobile. Collectively they were the true inventors of the automobile, creating models in separate locations in 1886. Daimler-Benz AG produced developed the first truck for military use in the First World War. During the Second World War, Daimler-Benz AG produced new vehicles for war along with new, advanced aircraft engines. Their developments gave the Nazi Army an advantage in mobility and speed. Post-World War 2, Daimler-Benz AG suffered significant losses due to the Potsdam Agreement. The company was forced to start all over. It was given a chance in the 1950s when it developed the commercial-vehicle division. Daimler-Benz manufactured trucks that had new diesel engines and supported much of the shipping industry in Europe. The company became a major player in the global automotive industry from the 1960s onward. Its commercial vehicles were used all over the world and the prestige of its automobiles was known to all. Daimler-Benz now manufactured a wide range of vehicles and engines that would be used all over the world. The company would become the first to offer many innovations, between 1960 and 1990, such as anti-lock brake systems (ABS), airbags, belt pretensioners, and the crumple zone (where certain sections of vehicles are made to break in a certain way to protect the driver). In 1998,
References: Ananiashvili, S. (2010, September 12). Corporate & Global Strategy. Retrieved from Scribd: http://www.scribd.com/doc/37291863/Corporate-Global-Strategy-of-DaimlerChrysler Company Profile: Daimler AG Datamonitor. (2011). Daimlerchrysler AG SWOT Analysis. Business Source Premier, 1-12. digitallearning. (2011, March 1). Automotive Industry Set for Global Competition. Retrieved from digitalLEARNING: http://digitallearning.eletsonline.com/2011/03/automotive-industry-set-for-global-competition-2/ Esterhuizen, I fdjerue. (2010, August 16). Porter Five Forces Model of the Automotive Industry. Retrieved from .docstoc: http://www.docstoc.com/docs/50621349/Porter-Five-Forces-Model-of-the-automotive-industry Mercedes-Benz SWOT Analysis Profile Patterson, A. (2011, November 10). Porter 's 5 Forces. Retrieved from http://www.slideshare.net/Rahim_507/mercedes-benz-16583186 Rahim Uzwyshyn, R. (2013). The US Auto Industry in 2013: Five Forces to Consider. Business Source Premier, 221-223.