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Daniella Zalcman

Daniella Zalcman is a multimedia journalist, photographer and web designer based in London and New York City. She was born in Washington, DC and graduated from the University of Columbia with a degree in architecture. She begin to create a series of double exposure photographing when she moved from New York to London in 2012. For photography editing, she only used iPhone 4S and relied on smartphone applications. She said the reason she chose to use iPhone is that the use for bulky digital camera for newspaper and magazine demands a high level of focus and is never comfortable. However, her phone frees her from those constraints, so she can experiment and use editing techniques that would be ‘once out of place’ in photojournalism.
Deeply influenced by her University life, Zalcman developed her interest in mixing architectural based images. The viewer’s first impression of photographer Daniella Zalcman is that she knows how to present the architectural elegance in the best way; whilst mixing in the cheerful crowd of the street into the image. Moreover, she does not use a lot of intense colors on her images, but rather high contrast tones, making the image vivid and lucid. Most of the photos illustrates the activeness and busyness of people. However, she does not use mid shots or focus on capturing people’s faces.

This multiple exposure includes her image taken at Washington Square Arch with water fountain and at some streets in London. It is contrastive in colors because the top part is darker and contrasts to the light-shiny bottom part. The display of many grey-toned colors instills a sense of depression; however the bottom half showing the cheerful crowd so colourful, creating a joyful mood. It can be tricky to deduce how many images she used to create this multiple exposure effect. By a glance, it looks like she used three images; in fact, she only used two images!
The photo that was taken in London Street adopted the eye level view during

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