De Soto Ad Analysis
Roderick Lu
Professor Scott Koppel
Eng101A
3 May 2015
Analysis
Advertisements are always all around us. People will always see a lot of advertisements, whether take public transportation or walk around the street. Advertisements have become a big part of people daily life. In advertisements, there was fifteen basic emotional appeal’s tool for attracting consumers develop by Fowles. Based on these fifteen appeals tool, advertisements can appeal to such as the need for aggress, the need for affiliation and the need to nurture and so on. These appeals tool can help people analysis whether an advertisement is effective or not. These fifteen appeals tool have proven to be a valuable way of classifying advertisements. It’s very important to for …show more content…
the company to use effective strategies to create good ads to attract consumers to buy their product. Although not every company are using all of the fifteen appeals tools, these tools can sure help analysis whether an advertisement is effective or not.
The more appeal’s strategies that the advertisement companies use, the more effective of an advertisement will be. The De Soto advertisement is using three of the fifteen emotional tool that are the need to satisfy their curiosity and the need for attention to help the advertisement to became effective to attract consumers. De Soto displays a man who is driving a De Soto car attracts a lot of people around the neighborhood to see it. Kids and adults seem very excited when this brand new car stop near them in this print ad. The slogan under this print ad said 8 out of 10 owners who use De Soto cars are considered De Soto car is the most satisfactory car that they ever owned. It has a great durability. When consumers saw this ad, it will immediately bring out their attention and curiosity on the headline. They will wonder, will they be truly satisfied after buying the car just like the ad said? According to Fowles, “Human beings are curious by nature, interested the world around them, and intrigued by tidbits of knowledge and new developments” (564). The De Soto car advertisement also make consumers feel safe when they buy the car. As a human being, we …show more content…
all want to feel safe when we buy the products. It’s very important that the appeal’s we buy is safe and secure. The quality of the product will always be the priority of consumer. In the De Soto print ad. The slogan of the ad demonstrates that consumers can feel safe when they buy their car, because the headline tells us that 8 out of 10 consumers who buy the De Soto car are satisfied. On the other hand, the Ford’s car ad only brings out the consumer curiosity. The Ford’s car ad displays a couple of pretty ladies who are looking around in front of the Ford’s car. The slogan of this ad means when a man buys this car, the woman will very much enjoy it. The pitch of this advertisement is clearly the need to satisfy curiosity. As a result, the Ford’s advertisement wants to use different angle and perspective to show the beauty of their car using a couple of pretty women. However, as we compare the two advertisement effectiveness toward the audience using the Fowles emotional appeals tool, the De Soto car clearly wins the battle by using more strategies to create bigger influence toward consumer decision-making. For an advertisement to be effective, the fifteen emotional appeals tools show us that the more tools and strategies an advertisement use, the more effective of an ad will be. The Cadillac car ad in 1950s is a good example of what an effective advertisement is, because of the lot of emotional appeals that the advertisement use. First, this ad is gaining attention and satisfy the consumer curiosity by their headline and the beautiful model car that they show. The advertisement displays a luxury white Cadillac car that parks in front of a beautiful hotel. All the people in the image are well dressed. It’s obvious that these people who stand in front of the hotel is rich and high class. People who drive the car seem to gain respect from other people around the hotel. This print advertisement show audience that two people who are driving the luxury white Cadillac car is pretty special. The headline on these ads is “there are some secrets a man can’t keep” (Cadillac). This headline is using indirect and hidden words telling the buyers that this Cadillac car is something special, and can show how high class you are when you buy their car. Headline is very important for an advertisement. Based on Bovee, “Headline often have maximum impact when coupled with a well-chosen graphic element, rather than trying to carry the message with words alone” (572). People scan things quickly. They come into contact with so many advertisements each day that they can’t possibly read each one. The Cadillac car’s ad shows that a great headline can attract a lot of consumers. Although this headline message is not as directly as the De Soto car’s headline message, it certainly triggers audience interest and curiosity. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is important when it comes to creating the right advertisement for the right audience. This ad certainly is doing its job by apply the need to achieve and the need to prominence emotional appeals into this ad. The need for achievement is signaled the desires to accomplish something special and overcome obstacles and attain a high standard. In this case, this ad shows that the car will lead you to high class and respect from the other people. Every man dreams of having what the advertisement display. Cadillac Car ad is using a lot of different strategies to try to convince consumers to buy their product. Therefore, the advertisement is much more effective compared to the Ford’s and De Soto car ads. It brings out more interest toward audiences. Consequently, there is no question that the Cadillac Car company is generating more revenues compares to the Ford’s and De Soto car company. As a result, based on fifteen emotional appeals tool, it’s shown that more advertising strategies that a company use, more effective the advertisement will be toward consumers. Overall, the key to advertising speaks directly to consumers that companies try to target.
It’s very important that the advertisement can be able to capitalizing consumer emotion to create purchases occurs. The content and aesthetics of advertising should work together to create a cohesive message in line with the emotional appeal that advertising company makes. The companies that master creative advertisement strategies will own the future of their product. So it’s very important to use more strategies and emotional appeals on advertisement to be effective and have a big impact on consumer purchasing brand
choices.
Bibliography
Behrens, Laurence, and Leonard Rosen. Writing and Reading Across The Curriculum. 12th ed. N.p.: Longman, 2012. Print.
Bovee, Courtland, and John Thill. Making the Pitch in Print Advertising.” Writing and Reading Across The Curriculum. 12th Ed. Laurence Behrens. Leonard J. Rosen. New York: Longman, 2013. 570-572. Print.
Cadillac Car. Advertisement. American and British Magazines 1950s: 590. Print
De Soto Car. Advertisement. American and British Magazines 1947: 588. Print.
Ford Car. Advertisement. American and British Magazines 1947: 589. Print.
Fowles, Jib. “Advertisement’s Fifteen Basic Appeals.” Writing and Reading Across The Curriculum. 12th Ed. Laurence Behrens. Leonard J. Rosen. New York: Longman, 2013. 551-568. Print.
Professor Scott Koppel
Eng101A
3 May 2015
Analysis
Advertisements are always all around us. People will always see a lot of advertisements, whether take public transportation or walk around the street. Advertisements have become a big part of people daily life. In advertisements, there was fifteen basic emotional appeal’s tool for attracting consumers develop by Fowles. Based on these fifteen appeals tool, advertisements can appeal to such as the need for aggress, the need for affiliation and the need to nurture and so on. These appeals tool can help people analysis whether an advertisement is effective or not. These fifteen appeals tool have proven to be a valuable way of classifying advertisements. It’s very important to for …show more content…
the company to use effective strategies to create good ads to attract consumers to buy their product. Although not every company are using all of the fifteen appeals tools, these tools can sure help analysis whether an advertisement is effective or not.
The more appeal’s strategies that the advertisement companies use, the more effective of an advertisement will be. The De Soto advertisement is using three of the fifteen emotional tool that are the need to satisfy their curiosity and the need for attention to help the advertisement to became effective to attract consumers. De Soto displays a man who is driving a De Soto car attracts a lot of people around the neighborhood to see it. Kids and adults seem very excited when this brand new car stop near them in this print ad. The slogan under this print ad said 8 out of 10 owners who use De Soto cars are considered De Soto car is the most satisfactory car that they ever owned. It has a great durability. When consumers saw this ad, it will immediately bring out their attention and curiosity on the headline. They will wonder, will they be truly satisfied after buying the car just like the ad said? According to Fowles, “Human beings are curious by nature, interested the world around them, and intrigued by tidbits of knowledge and new developments” (564). The De Soto car advertisement also make consumers feel safe when they buy the car. As a human being, we …show more content…
all want to feel safe when we buy the products. It’s very important that the appeal’s we buy is safe and secure. The quality of the product will always be the priority of consumer. In the De Soto print ad. The slogan of the ad demonstrates that consumers can feel safe when they buy their car, because the headline tells us that 8 out of 10 consumers who buy the De Soto car are satisfied. On the other hand, the Ford’s car ad only brings out the consumer curiosity. The Ford’s car ad displays a couple of pretty ladies who are looking around in front of the Ford’s car. The slogan of this ad means when a man buys this car, the woman will very much enjoy it. The pitch of this advertisement is clearly the need to satisfy curiosity. As a result, the Ford’s advertisement wants to use different angle and perspective to show the beauty of their car using a couple of pretty women. However, as we compare the two advertisement effectiveness toward the audience using the Fowles emotional appeals tool, the De Soto car clearly wins the battle by using more strategies to create bigger influence toward consumer decision-making. For an advertisement to be effective, the fifteen emotional appeals tools show us that the more tools and strategies an advertisement use, the more effective of an ad will be. The Cadillac car ad in 1950s is a good example of what an effective advertisement is, because of the lot of emotional appeals that the advertisement use. First, this ad is gaining attention and satisfy the consumer curiosity by their headline and the beautiful model car that they show. The advertisement displays a luxury white Cadillac car that parks in front of a beautiful hotel. All the people in the image are well dressed. It’s obvious that these people who stand in front of the hotel is rich and high class. People who drive the car seem to gain respect from other people around the hotel. This print advertisement show audience that two people who are driving the luxury white Cadillac car is pretty special. The headline on these ads is “there are some secrets a man can’t keep” (Cadillac). This headline is using indirect and hidden words telling the buyers that this Cadillac car is something special, and can show how high class you are when you buy their car. Headline is very important for an advertisement. Based on Bovee, “Headline often have maximum impact when coupled with a well-chosen graphic element, rather than trying to carry the message with words alone” (572). People scan things quickly. They come into contact with so many advertisements each day that they can’t possibly read each one. The Cadillac car’s ad shows that a great headline can attract a lot of consumers. Although this headline message is not as directly as the De Soto car’s headline message, it certainly triggers audience interest and curiosity. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is important when it comes to creating the right advertisement for the right audience. This ad certainly is doing its job by apply the need to achieve and the need to prominence emotional appeals into this ad. The need for achievement is signaled the desires to accomplish something special and overcome obstacles and attain a high standard. In this case, this ad shows that the car will lead you to high class and respect from the other people. Every man dreams of having what the advertisement display. Cadillac Car ad is using a lot of different strategies to try to convince consumers to buy their product. Therefore, the advertisement is much more effective compared to the Ford’s and De Soto car ads. It brings out more interest toward audiences. Consequently, there is no question that the Cadillac Car company is generating more revenues compares to the Ford’s and De Soto car company. As a result, based on fifteen emotional appeals tool, it’s shown that more advertising strategies that a company use, more effective the advertisement will be toward consumers. Overall, the key to advertising speaks directly to consumers that companies try to target.
It’s very important that the advertisement can be able to capitalizing consumer emotion to create purchases occurs. The content and aesthetics of advertising should work together to create a cohesive message in line with the emotional appeal that advertising company makes. The companies that master creative advertisement strategies will own the future of their product. So it’s very important to use more strategies and emotional appeals on advertisement to be effective and have a big impact on consumer purchasing brand
choices.
Bibliography
Behrens, Laurence, and Leonard Rosen. Writing and Reading Across The Curriculum. 12th ed. N.p.: Longman, 2012. Print.
Bovee, Courtland, and John Thill. Making the Pitch in Print Advertising.” Writing and Reading Across The Curriculum. 12th Ed. Laurence Behrens. Leonard J. Rosen. New York: Longman, 2013. 570-572. Print.
Cadillac Car. Advertisement. American and British Magazines 1950s: 590. Print
De Soto Car. Advertisement. American and British Magazines 1947: 588. Print.
Ford Car. Advertisement. American and British Magazines 1947: 589. Print.
Fowles, Jib. “Advertisement’s Fifteen Basic Appeals.” Writing and Reading Across The Curriculum. 12th Ed. Laurence Behrens. Leonard J. Rosen. New York: Longman, 2013. 551-568. Print.