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Derek Jeter Advertisement Essay

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Derek Jeter Advertisement Essay
Derek Jeter is an American former professional baseball player; who played for the New York Yankees. He has been playing for the Yankees for 20 seasons, and has retired recently. Jordan Brand Nike created this idea, and it was based by Jeter’s own routine in the batter’s box (McCarthy, 2014). Advertisements have been around for a long period of time trying to get individuals to buy the products. For Derek Jeter the advertisement was very effective. It was effective because it attracted a lot of attention, he was not just selling the brand but himself and his team and, lastly, it gave that feel of how respected he is.
The advertisement is showing off Derek Jeter because he is retiring. The ad attracted a lot of attention because of the general …show more content…
The ad starts off as Derek Jeter walking to the base and the crowd going wild, once he gets to the base he does his routine with tipping his hat, which causes a domino affect of everyone starting to tip their hats towards him. It has become a daily routine for all the fans in the stadium to tip their hats for him. It shows that after 20 seasons with the New York Yankees, he is seen as the hard working and very respectable player. Through the commercial he is showing that the brand is a good brand because with all the 20 season he chose Jordan’s brand. As the advertisement comes to an end the crowd is chanting Derek Jeter meaning that they truly respect him as a player.
In conclusion, the advertisement of Derek Jeter shows to the world how important the Jordan brand for baseball is as well as how important the concept of him as a player is. This ad is very effective in showing the brand Nike but also how it affected the audience in general, and how respectable of a player he is. This advertisement is very significant because it shows an era of a baseball player that has most likely impacted the game in a positive way. He has entertained many fans and other athletes, taught them to be the best they could be. This advertisement is a sign of respect for Derek
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