The research process is a multi-step process which involves selecting a topic, selecting a research question, choosing appropriate research techniques, observation, data analysis, and interpretation of results. Design strategy is a way through which firms decide which research method to use to integrate business objectives and mitigate the risk. Research design and methods are both shaped by the research question. While research method is the technique which is used for gathering and analyzing data needed to answer the research question, research design is a detailed plan that addresses the different steps of the research process.
Research design is a plan of action and a rationale that: * Identifies what is the research question which is to be answered * Explains the importance of research question * Describes how previous work have answered the research question * Defines key concepts as have been defined by others and how they would be defined in the current research * Describes how the research question would be answered, what evidence would be needed, how it would be gathered and how it would be analyzed
There are two basic types of research methodologies-quantitative and qualitative. Qualitative research method uses a naturalistic approach that seeks to understand a phenomenon in a context-specific setting. A quantitative method is based on experimental methods and quantitative measures to test hypothetical generalizations. There is a third method which is a combination of quantitative and qualitative methods and is called mixed method. Research design is different from the research method. It is not a data collection tool but a logical structure of inquiry. Failure to distinguish between research method and research design leads to poor evaluation of designs.
Strategies of Inquiry
The table below provides an overview of different strategies of inquiry used in different research methods:
References: 1. What is research design. (n.d). Retrieved from http://www.nyu.edu/classes/bkg/methods/005847ch1.pdf 2. Galt, Kimberly A. (Aug, 2009). Qualitative, Quantitative and Mixed Methods Approaches to Research and Inquiry. Retrieved from http://spahp2.creighton.edu/OfficeOfResearch/share/sharedfiles/UserFiles/file/Galt_SPAHP_Methods_Presentation_082609.pdf 3. Experimental research. (n.d). Retrieved from http://www.experiment-resources.com/experimental-research.html 4. Research design. (Jan, 2008). Retrieved from http://www.arts.ualberta.ca/~ltrimble/Research%20Design,%2018%20Jan.pdf