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digital market &traditional markt
In this case study, we have identified a major problem which Yedo company face which is profit decrease. The solution that can help Yedo company to maintain and increase profitability is online service.
Online service is convenience to most of the companies and consumers. Through online service, Yedo’s customers will not needed to walk out for shopping, they just need take a few minutes to register online at home then they can surf the website to purchase the things they like. Some of the consumers may busy with their work, online service is operate 24 hours/365 days, consumer can go website anytime to buy things. Yedo can also provide shipping service for those online consumers who purchase their product with low charge.
Online service also is a worldwide service that through internet, every country people can surf the website to buy things that they want. From this online service, Yedo’s reputation will also increase because every people will has chance to knew their products, try their products and consumer will introduce the products to other people. For example, people may compare the Yedo website with other company website for the product they sell, services provided.
Online service will also save the cost of Yedo company. Online services just only need a person to control computers and website to make sure that they notice every customer’s order. They no need to spend a lot of money on advertising their company. Yedo can also save on electricity, water, rental by operate the online service system.
Besides that, by online service, Yedo can provide variety of choice to customers. Physical shop can only sell not many products because of the limited of place, but online service can sell many different season products that can suit customer’s need.
Yedo company also can deliver the things that customers purchased online very fast. At the same time, customers place order through online service, Yedo’s employees also already prepared the product and

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