Digitalthink Case Study

Digital think is a company that was founded in 2006, by Umberto Milletti and two of his friends. They observed that the changes in technology going on in the mid 90s, was changing how companies around the world were doing business. Increasingly, they saw that employees of companies around the world were using software applications to make themselves more productive. Milletti and his colleagues wanted to create their own kind of software that would help make companies more productive. Milletti and his colleagues formed a company that provided e-training and e-learning services to companies through software applications that could be brought by companies and downloaded off of the Internet by their future employees. They called this company DigitalThink. DigitalThink targets their e-training and e-learning services to companies that have many locations around the world. These types of companies include rental car companies, airlines, hotels, retail chains, banks and many more. Many of these companies send new employees to centralized locations to get the training they need to prepare them for their new job with the company. This type of training is classroom based and can take days, weeks, or months to be completed. This type of traditional training is time consuming and costly to companies that have to send thousand of new employees to centralized locations frequently throughout the year. DigitalThink’s e learning and e-training services allows companies to save time and money. New employees can train from their own computers at their own homes. They can also learn at their own pace increasing the effectiveness of the training. The training programs teach the new employees specific skills and facts that they need to know to do the job and then places the new employees in real live situations that they will encounter on the job. These real live situations allow new employees to solve problems and situations that they will face on the job. In short, it prepares

Cited: Longley, Robert. “Top Ten Reasons to Love U.S Small Business.” U.S. Small Business Administration About.com. 2010. 3 March 2012. <http://usgovinfo.about.com/cs/businessfinance/a/sbatopten.htm>.