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Direct Marketing Servicing Proposal

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Direct Marketing Servicing Proposal
Proposal to Board of Directors

Direct Marketing Servicing

By Team 3
Mario Reyes- Network Architecture Senior Manager
Jason Kitchens- Software Architecture Senior Manager
Joshua Fox- Information Security & Assurance Senior Manager
Jeanine Phillips- Web Strategies Senior Manager

08 February 2013

Introduction to the Proposal’s Purpose and Content

Direct Marketing Servicing Corporation is a medium-sized manufacturing company with 250 employees. It directly markets one product: unique coffee cup with a patented ball bearing sliding mechanism. Nathan Jr. and a group of 10 other executives run the company.

Direct Marketing Servicing Corporation has received a large sum of money from a venture capitalist. The venture capitalist and Nathan Jr. are predicting 100% growth in five years. To achieve that growth, productivity will need to increase by a similar amount. Therefore, this proposal provides a suggested business model update. Further, the Information Technology Systems Functional Area’s four main IT departments’ updates are indicated to assist the business model to predict, plan, and implement future growth and profits.

In this proposal the problem of the outdated Information Technology Systems Functional Area with four outdated departments are addressed with new ideas and new employees to implement them. The 100%t growth projection in five years can become a reality with the managers’ ideas about these questions:
1. What will my updated IT Systems Functional Area look like?
2. How should IT be integrated with other functional areas to assure that the company can meet its business objectives?
3. How can the IT departments adhere to a Code of Ethics with such fast growth?
4. What new ideas can we implement in the four IT departments?
5. What are the issues facing the company and the employees?
6. What will be the job titles, descriptions, and skills of our new IT employees?
7. What types of professional development should the



References: http://webbcommunicationstrategies.com/ Burke, Sophia, (09/1997). Web Strategies, Vol 14, Issues 9. Pg 53. Issn 0740-3119 Derienzo, Matt, (04/2012). Vol 145, Issues 4, pg 6. Issn 0013-094X Here are two professional organizations or websites strategies professionals to maintain awareness of professional development to events and trends. Yellowpages.com Google and Google Chrome

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