Direct Order Strategy
Methods of Development:
Writing Routine, Good-News, and Goodwill Messages
Most business communications can be prepared by following one of three patterns or methods of development: Direct Order, Indirect Order, or Persuasive Order. This lecture will discuss the direct order that is used for most routine, good-news and goodwill messages.
Learning Objectives: □ To understand methods of development for writing routine business messages. □ To recognize structure of presenting routine messages. □ To identify situations which require the routine method of development.
Lecture Outline
Planning Your Message
Basic Components of the Direct Message Strategy
Examples of Routine Messages Routine Request Main Idea Details Close Placing Orders Requesting Action and Information Making Claims and Requesting Adjustments Requesting References or Recommendations Routine Announcements, Replies and Positive Messages Issuing Informative Messages Requesting Information and Action Claims and Adjustments Recommendations and References Announcements Goodwill
Conclusion
Planning Your Message
Most business communications can be prepared by following one of three patterns or methods of development: Direct Order, Indirect Order, or Persuasive Order.
When planning your message, you should analyze your audience and choose an organizational approach that will effectively communicate your main idea.
Analyze the audience—ask yourself these important questions □ Who is the audience? □ What are their needs? □ What cultural differences exist? □ What do I want them to do? □ What tools will help persuade the audience? □ Would emotional or logical appeals be best?
You should consider your audience’s demographics: age, gender, occupation, income, education, and other quantifiable characteristics. Also
Writing Routine, Good-News, and Goodwill Messages
Most business communications can be prepared by following one of three patterns or methods of development: Direct Order, Indirect Order, or Persuasive Order. This lecture will discuss the direct order that is used for most routine, good-news and goodwill messages.
Learning Objectives: □ To understand methods of development for writing routine business messages. □ To recognize structure of presenting routine messages. □ To identify situations which require the routine method of development.
Lecture Outline
Planning Your Message
Basic Components of the Direct Message Strategy
Examples of Routine Messages Routine Request Main Idea Details Close Placing Orders Requesting Action and Information Making Claims and Requesting Adjustments Requesting References or Recommendations Routine Announcements, Replies and Positive Messages Issuing Informative Messages Requesting Information and Action Claims and Adjustments Recommendations and References Announcements Goodwill
Conclusion
Planning Your Message
Most business communications can be prepared by following one of three patterns or methods of development: Direct Order, Indirect Order, or Persuasive Order.
When planning your message, you should analyze your audience and choose an organizational approach that will effectively communicate your main idea.
Analyze the audience—ask yourself these important questions □ Who is the audience? □ What are their needs? □ What cultural differences exist? □ What do I want them to do? □ What tools will help persuade the audience? □ Would emotional or logical appeals be best?
You should consider your audience’s demographics: age, gender, occupation, income, education, and other quantifiable characteristics. Also
References: Bovée, Courtland L and John V. Thill. Business Communication Today. 6th edition. New Jersey: Prentice Hall, 2000. Guffey, Mary Ellen. Business Communication: Process and Product. 4th edition. Thomson—South-Western, 2003.