Distribution DLE
Distribution Channels
Discovery Learning Exercise #6
(20 points)
1. What happens on Facebook, stays on Facebook?
An importance of social media for the tourism, recreation, event and hospitality industry is constantly growing.
a) Assume you are a revenue manager at a business of your choice (hotel, travel agency, cruise line, theme park, recreation, sport management company, event planning company, etc.). Please specify the industry segment that you selected for this question.
a. Hotel Revenue Manager
b) Please discuss your strategy about establishing your company’s presence on Facebook. Please consider the market segments you would target,
Types of messages that you would post, How would you engage consumers to communicate with your company on Facebook,
How would you motivate consumer to visit your website,
Some hotels are also including a “Book Now” button on their Facebook pages. Please consider if you would implement this for your company’s Facebook page (if applicable). Explain why or why not
a. If I were to create a social media page for my Hotel I would target anyone who lives in the area near my hotel so that their relatives can stay at the hotel when necessary. I would target people of all ages.
b. I would post messages encouraging locals to have their friends and family come to town. If my hotel was close to the interstate or highway I would post messages encouraging motorists to stop in for the night.
c. I would engage customers by asking questions. If there have been people who have recently stayed at the hotel and then liked our facebook page I would send them a short survey in their message box and ask them to tell me about their stay. I would use some of these responses as testimony stories for the hotel. I would also create a hashtag for my hotel. For example, if I were the Hampton Inn in Downtown Gainesville my hashtag would be #HamptonInnDowntownGainesville or #HamptoninnDTGville or something easy for customers to
Discovery Learning Exercise #6
(20 points)
1. What happens on Facebook, stays on Facebook?
An importance of social media for the tourism, recreation, event and hospitality industry is constantly growing.
a) Assume you are a revenue manager at a business of your choice (hotel, travel agency, cruise line, theme park, recreation, sport management company, event planning company, etc.). Please specify the industry segment that you selected for this question.
a. Hotel Revenue Manager
b) Please discuss your strategy about establishing your company’s presence on Facebook. Please consider the market segments you would target,
Types of messages that you would post, How would you engage consumers to communicate with your company on Facebook,
How would you motivate consumer to visit your website,
Some hotels are also including a “Book Now” button on their Facebook pages. Please consider if you would implement this for your company’s Facebook page (if applicable). Explain why or why not
a. If I were to create a social media page for my Hotel I would target anyone who lives in the area near my hotel so that their relatives can stay at the hotel when necessary. I would target people of all ages.
b. I would post messages encouraging locals to have their friends and family come to town. If my hotel was close to the interstate or highway I would post messages encouraging motorists to stop in for the night.
c. I would engage customers by asking questions. If there have been people who have recently stayed at the hotel and then liked our facebook page I would send them a short survey in their message box and ask them to tell me about their stay. I would use some of these responses as testimony stories for the hotel. I would also create a hashtag for my hotel. For example, if I were the Hampton Inn in Downtown Gainesville my hashtag would be #HamptonInnDowntownGainesville or #HamptoninnDTGville or something easy for customers to