Yes advertisements are aimed at teenagers because they just run back and ask their parents for what they're advertising & yes this is ethical because I would do the same thing.…
I have first-hand experience with advertising impacting my views and opinions. Jean Kilbourne, in Killing Us Softly IV, speaks about the influence that advertising has over people. According to Kilbourne, everyone feels equally unaffected by advertisements, when in reality, their effect is quick, cumulative, and subconscious (Killing Us Softly IV). This illustrates that advertisements sell more than just a tangible product: they sell ideas that we do not even realize we are absorbing. This understanding makes me think to how advertising affects children. When I was a child, I used to watch commercials with awe, falling into their trap of…
Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.…
Dolliver, Mark. “Teens May Not Respond to Online Advertising.” How Does Advertising Impact Teen Behavior? Ed. Roman Espejo. 2012. Gale Opposing Viewpoints in Context. Web. 20 Oct. 2013.…
Yes, advertisements aimed at teens are effective because advertisers have learned to appeal to teens by using teens in their ads, as well as negatively impacting teens by making them dislike their image so they buy their products. The ads however are not ethical because ads are sometimes used negatively to get across to teens. Teens face a lot of peer pressure…
Advertising has greater impact to children than usual because it is easily perceived as a lesser influence by parents and others in the older generation (Shah, 2010).…
Advertisers capture the attention of teens by relating cool or pleasurable experiences to products. They obtain their attention by…
My Response: I think advertisements aimed at teenagers are effective. Most of today’s social media is filled with teens. Many of the teen population today also have jobs of their own which enable them to purchase something they like when they see it and if they want it more than likely they will get it if they’re able to themselves. Also, if a teen sees something on an advertisement and they get it then there’s a chance than another teen may see them with and want it. It could create a chain reaction. Most advertisements for technology that are aimed towards teenagers. The ads want to advertise something that would be advanced for teens.…
Advertisements are a very influential part of our lives. We have been exposed to ads all our lives, and in many ways, they have shaped the way we think and act. Advertisements are very pervasive and come in many different shapes and sizes. They are available in every form of medium, ranging from magazines, television, radio, the internet, billboards, etc. Ads are very important in our society. They make us wary of many cultural trends, as well as give us useful information that might help us lead better lives.…
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity. Technology is useful in various spheres in the world, including the business sphere. One of the ways through which companies use technology is through advertising and marketing. Through this, companies communicate with consumers, mainly creating awareness about their new products, or promoting their companies, for increased profitability. Marketing and advertising benefits the company the most, since this promotes company products, hence more sales for the company. On the other hand, consumers too benefit from marketing and advertising, as this makes them aware of the products in the market by different companies, thus are able to make their purchasing decision, after comparing various products in the market. However, advertising and marketing is also known to have negative influences on the target population for which the adverts are aimed. Marketing and advertising has negative effects on the youth in America, and these include eating disorders and obesity, body dissatisfaction, violence, and consumerism.…
Advertisers spend billions of dollars annually on ruining youth lives. Advertisers target youth in many ways. Three main ways are , through food , through technology , and through schools. These influence youth to buy certain products that may or may not be good for them.…
Advertising invades every aspect of our modern lives. It is shoved upon us from every aspect of media. Internet, television, radio, movies, and even our streets seem to be centered on it. We are asked to buy, try, and consume the next best thing. While most things advertised are meaningful and can possibly be used to either help or make our lives better, we do not necessarily need it. Mostly what we are exposed to in advertising is propaganda, and to define it better, the authors of the book, “Propaganda and Persuasion” state propaganda as the following, “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” Its clever techniques are displayed everyday on television without notice. Companies use a variety of techniques to get your business, and if you have ever acted in response to a supposedly great product, you have been persuaded by the suggestive power of propaganda. Not only are adults being persuaded but so are children and teenagers. It manipulates our opinions and convinces us to act or purchase something we otherwise would not have. Some of the popular methods used in everyday situations and advertising are: testimonials, glittering generalities and name-calling techniques.…
Since its modern-day origins to the early twentieth century, advertising has come a long way. All throughout history, advertising has been utilized. Sometimes the method used was as simple as a for sale sign, via word of mouth, and even in newspapers. In general, most methods of advertising were also directed at the general population, and not at any specific target group. Nowadays, advertising is all around us. Everyone is exposed to some form of media advertising: radio stations, magazines, product packaging, and even embedded within the World Wide Web. Advertisements have upgraded from word of mouth, to a vastly more efficient method to increase sales. What is the harm in that? Well, corporations and companies tend to focus on certain age groups when advertising products or services. One of the most highly targeted population groups that corporations and advertising agencies focus on is children. Thus, the issue at hand is the well-being of our children.…
Moerdyk, Chris. “Advertising Alone Cannot be Blamed for Childhood Obesity.” How Does Advertising Impact Teen Behavior? Ed. David M. Haugen, Detroit: Gale, 2008. Print.…
For years, advertisers have targeted America’s youth, taking advantage of popular culture such as TV, media, videogames, and music videos, along with their psychology and instincts. They have amassed effective strategies to influence teens and children alike, resulting in them buying their products. However these millions of ads are taking their toll on our children’s health, behavior and much more. Advertising will only increase, already children see 40,000 television commercials a year. For Unless the population is educated on advertising, the problem will only increase.…