Dominick10 Tb Ch05
Chapter 5
Magazines
True/False
1. The earliest American magazines were highly political.
Ans: F
2. Unlike newspapers during the penny press era, magazines of that time did not increase their appeal or circulation.
Ans: F
3. Reader's Digest is considered the finest example of the digest, one of three major magazine types that evolved between World War I and World War II.
Ans: T
4. Contemporary magazines have recovered from the tough economic times of the
1980s1990s and are making record profits.
Ans: F
5. All magazines can be classified into one of 12 main content categories, including
(among other categories) newsmagazines and entertainment magazines.
Ans: F
6. Replica editions of magazines try to duplicate the reading experience of the paper version of the magazine.
Ans: T
7. Newsletters can be big business these highly specialized, smallcirculation publications have high subscriber fees, ranging up to $4,000 per year.
Ans: T
8. Controlled circulation magazines have high subscription fees so that members of the general public can’t afford them.
Ans: F
9. The magazine industry can be considered to have three main functional elements: production, distribution, and retail.
Ans: T
10. Publishers are pursuing several strategies to generate revenue for the web.
Ans: T
11. Most magazine publishers include vast amounts of usergenerated content on their websites. Ans: F
12. Magazines attract more specialized audiences than do other media.
Ans: T
13. Trade publications are also referred to as business publications or business magazines. Ans: T
14. Although it is not the only major company to do so, Mediamark Research Inc (MRI) measures print magazine readership.
Ans: T
15. Because of circulation increases, advertising revenue is becoming relatively less
important in the revenue mix for magazines.
Ans: F
Multiple Choice
Magazines
True/False
1. The earliest American magazines were highly political.
Ans: F
2. Unlike newspapers during the penny press era, magazines of that time did not increase their appeal or circulation.
Ans: F
3. Reader's Digest is considered the finest example of the digest, one of three major magazine types that evolved between World War I and World War II.
Ans: T
4. Contemporary magazines have recovered from the tough economic times of the
1980s1990s and are making record profits.
Ans: F
5. All magazines can be classified into one of 12 main content categories, including
(among other categories) newsmagazines and entertainment magazines.
Ans: F
6. Replica editions of magazines try to duplicate the reading experience of the paper version of the magazine.
Ans: T
7. Newsletters can be big business these highly specialized, smallcirculation publications have high subscriber fees, ranging up to $4,000 per year.
Ans: T
8. Controlled circulation magazines have high subscription fees so that members of the general public can’t afford them.
Ans: F
9. The magazine industry can be considered to have three main functional elements: production, distribution, and retail.
Ans: T
10. Publishers are pursuing several strategies to generate revenue for the web.
Ans: T
11. Most magazine publishers include vast amounts of usergenerated content on their websites. Ans: F
12. Magazines attract more specialized audiences than do other media.
Ans: T
13. Trade publications are also referred to as business publications or business magazines. Ans: T
14. Although it is not the only major company to do so, Mediamark Research Inc (MRI) measures print magazine readership.
Ans: T
15. Because of circulation increases, advertising revenue is becoming relatively less
important in the revenue mix for magazines.
Ans: F
Multiple Choice