Yet, these same remarks kept him in the spotlight. He has always had the media at his disposal. Where he went, the media followed and fought to be the first to capture his controversial speeches. This strategy worked to promote his campaign and Trump used it well. He calls this a “truthful hyperbole”. He wrote in his 1987 memoir that he says what the people will agree to and like to hear. He says it is playful exaggeration and a very effective tactic for promotion. (Osnos, the new Yorker) Due to free media, media which is gained through promotional efforts besides advertising, voters were frequently exposed to his campaign and hence attracted more supporters as well as voters who oppose his campaign. Trump panders to what he thinks his voter base would like to …show more content…
Whether in support or opposition. Trump believes he will have a “tremendous amount” from African-Americans in the general election. He justifies his comment by saying African American youth is largely impacted by unemployment and fair worse than a white person. (Bradner, CNN) Time and time again, Trump has placed himself outside establishment politics and even stated the Republican National Committee were rooting against him. In an interview covered by CNN the New York billionaire stated the RNC changed the rules in some states because he was preforming well and wanted to stop him from succeeding and prior to all his competitors dropping out, when asked if he thought the RNC would give him the nomination despite his delegate count he said “I don’t think so”. (Lee, CNN) The character Trump is when on the political stage is what has attracted all his supporters and increased voter turnout. The increased turn out in voters does not always mean they are pro-Trump but he is a source of the increased numbers. As the Republican primary contests are essentially over, the front-runner has begun to focus on the general election despite the opposition to his nomination form top republican officials. Donald J Trump has improved the support for his campaign and increased voter turnout because he has