and 50 Cent to his label.
Beats began with the beginnings of a tech engineer, Noel Lee.
Noel Lee is CEO of Monster Inc. Lee started making things ever since 1979, after he took an engineering education. He was always experimenting with trying to create better sound with inexpensive cabling. He is quoted saying; “your music doesn’t sound as good as it could”. He started in his family’s basement testing different types of copper wire until he found one that he thought provided great audio quality. This led his company, Monster, toward very expensive HDMI cables. The next step was speakers and then speakers for your head. He started with prototypes of headphones and then knew he needed audio partnership. This led to meeting up with Jimmy Iovine and Dr. Dre and then Beats was
created.
Beats by Dre is the company that was first established in 2006 by Dr. Dre and Jimmy Iovine. Beat’s product line is primarily aimed on headphones and speakers marketed under the name Beats by Dre. The headphone line places a heavy emphasis on bass, which for advertising Dr. Dre stated that the headphones “allow listeners to hear “all” of the music.” The company has marketed audio technology to other companies for use in their own products. Some of these companies include HTC smart phones and Chrysler. Technology companies like Apple and HP were well on board with Beats by Dre. Consumers of Beats use their headphones and speakers with several Apple products like I-phones, I-pads, and I-pods. Apple seeing the benefits of using Beats in its product line is currently offering a $3 billion dollar deal to purchase Beats by Dre. HP has already used Beats in its computer products like the HP Envy laptop. Beats purchased MOG, online music, in 2012 and this expanded Beats as a company into the online music industry.
Dr. Dre, a Hip-Hop musical artist used his musical talents in sound to help develop high quality sound products in the technology industry. Together with his musical talent and the technological engineering of Noel Lee, they enhanced sound technology. With the help of Monster, Inc. Dr. Dre become a business entrepreneur. Musical talent and sound technology opened the door to entrepreneurship. Dr. Dre brought together Hip-Hop music, technology, and entrepreneurship through his company, Beats by Dre.