DrAshrafElsafty E RM 43B ADELSHAKER ASS
THE B2B DILEMMA INTRODUCTION
-AN OVERVIEW
The B2B ordering system is recently developed system to eas the ordering process, It enable the costumers to make thier orders online, Also it connects the costumers systems directly to our firm, allowing the system to show the inventory of each subject and the level at which we make order.
The old system was designed to accept orders via mail, fax, and phone but without this link between costumer and the firm.
B2B system started to appear in the pharmaceutical industry in the past decade. it was the first time to be used in Egypt.
B2B system is characterized by: *It is a sales ordering system vai the web *connects the costumers system with the firm system *provides the priority to the costumers using the system in rapid delivery, and an overall discount o.5% The degree of adoption of costumers with this new technology is controlled with many factors. So any firm should study this innovation and its requirements needed to use it. Some factors affecting the adoption of B2B e-commerce system like how it facilitates the transactions, the degree of improving the competitiveness, brand recognition, market extension, rival factors, and channel issues. (Bailey and Bakos, 1997; Benjamin and Wigand, 1995;Doherty et al., 1999; Dubelaar et al., 2005; Grandon and Pearson, 2004). In this study we will focus on the degree of adoption of the organizations with the innovations connecting them with their suppliers and costumers. analysis to test the hypotheses of the adoption. The study is organised as follows:
. Providing a literature review on adoption of innovation.
. Establishing a research model based on the literature review.
. Addressing the research methods.
. Discussing the research findings. and
. Addressing the implications of this study.
-OBSERVATION
The sales manager of the firm observed that the
-AN OVERVIEW
The B2B ordering system is recently developed system to eas the ordering process, It enable the costumers to make thier orders online, Also it connects the costumers systems directly to our firm, allowing the system to show the inventory of each subject and the level at which we make order.
The old system was designed to accept orders via mail, fax, and phone but without this link between costumer and the firm.
B2B system started to appear in the pharmaceutical industry in the past decade. it was the first time to be used in Egypt.
B2B system is characterized by: *It is a sales ordering system vai the web *connects the costumers system with the firm system *provides the priority to the costumers using the system in rapid delivery, and an overall discount o.5% The degree of adoption of costumers with this new technology is controlled with many factors. So any firm should study this innovation and its requirements needed to use it. Some factors affecting the adoption of B2B e-commerce system like how it facilitates the transactions, the degree of improving the competitiveness, brand recognition, market extension, rival factors, and channel issues. (Bailey and Bakos, 1997; Benjamin and Wigand, 1995;Doherty et al., 1999; Dubelaar et al., 2005; Grandon and Pearson, 2004). In this study we will focus on the degree of adoption of the organizations with the innovations connecting them with their suppliers and costumers. analysis to test the hypotheses of the adoption. The study is organised as follows:
. Providing a literature review on adoption of innovation.
. Establishing a research model based on the literature review.
. Addressing the research methods.
. Discussing the research findings. and
. Addressing the implications of this study.
-OBSERVATION
The sales manager of the firm observed that the