drawbacks of twitter to businesses
Drawbacks of Twitter to Businesses
Twitter is considered as a major social media network helping businesses. However the use of twitter also has many drawbacks. I have pointed out some disadvantages of twitter specifically to businesses.
Some companies use twitter to share employee ideas and thoughts through twitter. Even though it seems like an advantage for a company, employees might get caught up on other tweets that they have a self interest on. For example, A Canucks fan might get caught up on tweets from the Canuck players and his job performance might hinder resulting an increased cost to the business and loss of potential revenue to the business.
According to Twitter, as of early 2012, 340 million tweets appear per day on the social network. Since twitter users follow hundreds of pages and people on Twitter, a company who sends out a tweet stating a stock price increase has the disadvantage of its tweet getting buried in a matter of minutes.
If a company wanted to send out a DM ‘Direct Message’ from Twitter to its shareholders, it would be inefficient, because twitter still doesn’t have the option of messaging to more than one recipient at once.
A company who is trying to expand their finances will have no use of twitter at all because, to finance a business, a company will have to seek for potential share holders. To attract shareholders, twitter has so many barriers such as impossibility to show a graph of sales figures. The biggest barrier is not having the ability to share a financial statement on twitter.
I noticed almost all the websites I researched to search for material for this Business Communication project stated that Twitter haven’t help them gain more sales or raise capital compared to face book, LinkedIn, blogs, or you tube.
Some Interesting information gathered by a survey done by Wall Street Journal and Vistage International:
This is what Mr Lopez, the owner of A2L consulting had to say about Twitter, "We will
Twitter is considered as a major social media network helping businesses. However the use of twitter also has many drawbacks. I have pointed out some disadvantages of twitter specifically to businesses.
Some companies use twitter to share employee ideas and thoughts through twitter. Even though it seems like an advantage for a company, employees might get caught up on other tweets that they have a self interest on. For example, A Canucks fan might get caught up on tweets from the Canuck players and his job performance might hinder resulting an increased cost to the business and loss of potential revenue to the business.
According to Twitter, as of early 2012, 340 million tweets appear per day on the social network. Since twitter users follow hundreds of pages and people on Twitter, a company who sends out a tweet stating a stock price increase has the disadvantage of its tweet getting buried in a matter of minutes.
If a company wanted to send out a DM ‘Direct Message’ from Twitter to its shareholders, it would be inefficient, because twitter still doesn’t have the option of messaging to more than one recipient at once.
A company who is trying to expand their finances will have no use of twitter at all because, to finance a business, a company will have to seek for potential share holders. To attract shareholders, twitter has so many barriers such as impossibility to show a graph of sales figures. The biggest barrier is not having the ability to share a financial statement on twitter.
I noticed almost all the websites I researched to search for material for this Business Communication project stated that Twitter haven’t help them gain more sales or raise capital compared to face book, LinkedIn, blogs, or you tube.
Some Interesting information gathered by a survey done by Wall Street Journal and Vistage International:
This is what Mr Lopez, the owner of A2L consulting had to say about Twitter, "We will
Citations: Bibliography Admin, B. (2010, June 10). sapost. Retrieved from sapost website: http://sapost.blogspot.ca/2013/06/the-advantages-and-disadvantages-of.html Ovide, E. M. (2013, January 31). The Wall Street Journal. Retrieved from The Wall Street Journal website: http://online.wsj.com/news/articles/SB10001424127887323926104578273683427129660 Perez, S. (2009, March 25). readwrite. Retrieved from readwrite website: http://readwrite.com/2009/03/25/4-ways-companies-use-twitter-for-business#awesm=~okvJchndP6zkmy Scott Cornell, D. M. (n.d.). Chron. Retrieved from Chron website: http://smallbusiness.chron.com/disadvantages-twitter-54112.html Services, M. S. (2013, April 29). Slideshare. Retrieved from Slideshare website: http://www.slideshare.net/MOSSEOServices/twitter-doesnt-help-bring-in-much-for-small-businesses-survey-tells Image source: Smith, S. (n.d.). Retrieved from http://sharideth.com/2011/10/07/question-from-twitter/