educational institution marketing plan sample
Market Research
Peniero, Maegan Christelle
Sanchez, Keiron
Sison, Joyce
Capoy, Jonathan
BSBA MM 3-1
January 7, 2015Introduction:
Lyceum of the Philippines University- Laguna, is an institution that offers undergraduate and graduate programs in various fields such as computer studies, engineering, arts, business, accountancy, tourism, hospitality management, and medicine. “Taking the lead”, the university’s tag-line that means continuous improvements by obtaining world- class recognition and standards.
One of Lyceum of the Philippines University- Laguna courses is College of Business and Accountancy.
The following are the courses offered.
Bachelor of Science in Legal Management
Bachelor of Science in Entrepreneurship
Bachelor of Science in Customs Administration
Bachelor of Science in Business Administration Major in:
Marketing Management
Management Accounting
Operations Management
People Management
Financial Management
Business Management
Objectives: Our focus is to attract incoming enrollees to every start of the school year in the department of College of Business and Accountancy. To Identify what is needed by the department to gain more enrollees in upcoming school year and popularized the programs offered by the department.To create new marketing strategies to increase the enrollment of the said department. To continuously improve the standards and ensure the worth of the enrollment of the students.
Situation Analysis:
The current situation of the department is it is increasing but not in a high beneficial situation. There are other programs that lacks information through its target market that results in low enrollment rate in some courses.
Product/ Service Analysis:
The Lyceum of the Philippines- Laguna are offering an educational service towards its customers or the students. Under the College of Business and Accountancy, the service given are on good marks. With its vision: The College of Business and Accountancy envisions itself to be
Peniero, Maegan Christelle
Sanchez, Keiron
Sison, Joyce
Capoy, Jonathan
BSBA MM 3-1
January 7, 2015Introduction:
Lyceum of the Philippines University- Laguna, is an institution that offers undergraduate and graduate programs in various fields such as computer studies, engineering, arts, business, accountancy, tourism, hospitality management, and medicine. “Taking the lead”, the university’s tag-line that means continuous improvements by obtaining world- class recognition and standards.
One of Lyceum of the Philippines University- Laguna courses is College of Business and Accountancy.
The following are the courses offered.
Bachelor of Science in Legal Management
Bachelor of Science in Entrepreneurship
Bachelor of Science in Customs Administration
Bachelor of Science in Business Administration Major in:
Marketing Management
Management Accounting
Operations Management
People Management
Financial Management
Business Management
Objectives: Our focus is to attract incoming enrollees to every start of the school year in the department of College of Business and Accountancy. To Identify what is needed by the department to gain more enrollees in upcoming school year and popularized the programs offered by the department.To create new marketing strategies to increase the enrollment of the said department. To continuously improve the standards and ensure the worth of the enrollment of the students.
Situation Analysis:
The current situation of the department is it is increasing but not in a high beneficial situation. There are other programs that lacks information through its target market that results in low enrollment rate in some courses.
Product/ Service Analysis:
The Lyceum of the Philippines- Laguna are offering an educational service towards its customers or the students. Under the College of Business and Accountancy, the service given are on good marks. With its vision: The College of Business and Accountancy envisions itself to be