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Effective Business Communication

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Effective Business Communication
Research Study on Effective Business Communication
At
American Express Financial Centre

TABLE OF TABLE
Table 1: Recruitment Methods 13
Table 2: Forms of written communication 15
Table 3: Formal Meetings 15
Table 4: External Communications 16
Table 5: Informal channels of communication 21

TABLE OF CONTENTS
ACKNOWLEDGMENT 4
EXECUTIVE SUMMARY 5
INTRODUCTION TO BUSINESS COMMUNICATION 6
LITERATURE REVIEW 6
PROBLEM OF STUDY 7
OBJECTIVE OF STUDY 7
KEY TERMS 8
BRIEF OUTLINE OF CHAPTERS 9
METHODOLGY 10
UNIVERSE OF THE STUDY 10
LOCALE OF THE STUDY 10
SAMPLE SELECTION 10
DATA COLLECTION 10
ORGANISATION OF DATA 11
ANALYSIS OF DATA 11
INTRAPERSONAL AND INTERNAL COMMUNICATION 12
INTRAPERSONAL COMMUNICATION 12
INTERNAL COMMUNICATION 13
CHANNELS OF COMMUNICATION 14
EXTERNAL COMMUNICATION 16
CONCLUSION 17
FINDINGS OF THE STUDY 17
SUGGESTIONS 18
LIMITATIONS 18
FURTHER SCOPE OF THE STUDY 19
REFERENCES 20
APPENDIX 21 ACKNOWLEDGMENT
The research study on Effective Business Communication at American Express Financial Centre could not have been developed without the guidance and support of the faculty of Business Communication, at XXXXXXXXXXXX, Dr. XXXX, who not only helped in designing a framework for the study but also guided at each step during data collection and analysis.
The data for the study has been provided by Ms. XXXXXXXX, Manager at American Express Financial Centre, who went beyond her capacity to provide data for the study. Ms. XXXXXXXX also organized a visit to the location which made it possible for the researcher to do an in-depth study based on observation and feedback.
I would also like to thank all the fellow students at the XXXXXXXXXXXXXX of the XXXXXXXXXXX for proving continues support and encouragement during the tenure of the study. During this time they agreed to help with the design and production of this study.
Finally, the study has also been supported by various research studies conducted by various



References: 1. Basic Business Communication by Raymond V. Lesikar & Marie E. Flately: Tata McGraw – Hill Publication, 2005 2. Excellence In Business Communication by John V

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