Effective of Advertisments on Social Networkin Sites
Written Analysis & Communication
Research Proposal
December 31st, 2012
Submitted To:-
Prof. Devesh Baid
Submitted by:-
Mitakshara Lamba-121132
Nirlep Shah-121137
Rhea Ramchandran-121146
Section A – MBA FT 2012-14
ACKNOWLEDGEMENT
There is always a sense of gratitude which one express for others for their help and supervision in achieving the goals. I too express my deep gratitude to each and every one who has been helpful to me in completing the project report successfully.
We thank Prof. Devesh Baid for giving us the opportunity to gain valuable insights into performing this Research Project.
This project also helped us to learn practical aspects of Business Research, like preparation of a Questionnaire for the survey to be conducted, interactions with people for the purpose of getting the Questionnaire filled up, its objectives, and its analysis using various statistical tools. It has overall been an enriching experience for us while working on the project of Research.
We are grateful to all the participants of the survey who took out their precious time to fill the survey questionnaire.
ABSTRACT
With the advent of technology in this competitive world creating differentiation has become a primary concern for all the companies. The biggest question was how to capture attention of a major chunk of population; youth. Where all could they create awareness. Finally after a lot of analysis and trends investigation it was found that, the most effective way to reach this population was to advertise on the social networking sites. Facebook, twitter, LinkedIn etc. becoming so popular marketing through them would be very active. How far were they right?
We conducted a survey for 69 odd people spread across different age groups, across cities and different income levels. The major question was do the advertisements they see online on SNS actually
Research Proposal
December 31st, 2012
Submitted To:-
Prof. Devesh Baid
Submitted by:-
Mitakshara Lamba-121132
Nirlep Shah-121137
Rhea Ramchandran-121146
Section A – MBA FT 2012-14
ACKNOWLEDGEMENT
There is always a sense of gratitude which one express for others for their help and supervision in achieving the goals. I too express my deep gratitude to each and every one who has been helpful to me in completing the project report successfully.
We thank Prof. Devesh Baid for giving us the opportunity to gain valuable insights into performing this Research Project.
This project also helped us to learn practical aspects of Business Research, like preparation of a Questionnaire for the survey to be conducted, interactions with people for the purpose of getting the Questionnaire filled up, its objectives, and its analysis using various statistical tools. It has overall been an enriching experience for us while working on the project of Research.
We are grateful to all the participants of the survey who took out their precious time to fill the survey questionnaire.
ABSTRACT
With the advent of technology in this competitive world creating differentiation has become a primary concern for all the companies. The biggest question was how to capture attention of a major chunk of population; youth. Where all could they create awareness. Finally after a lot of analysis and trends investigation it was found that, the most effective way to reach this population was to advertise on the social networking sites. Facebook, twitter, LinkedIn etc. becoming so popular marketing through them would be very active. How far were they right?
We conducted a survey for 69 odd people spread across different age groups, across cities and different income levels. The major question was do the advertisements they see online on SNS actually
Bibliography: Footnote: • Borges B (2009) • Ricadela A (2007). Fogeys Flock to Facebook, Business Week. http://www.businessweek.com/technology/content/aug2007/tc2007085_051788.htm • Scott DM (2009) • Shih C (2009). The Facebook Era. Tapping online social networks to build better products, reach new audiences and selling more stuff. Prentice Hall Publication, pp. 85-128 • Weber L (2009)