Elephantine Case Study
Question 4: What concept or philosophy drove Elephantine management? Whiz-Bang management?
Answer 4:
Elephantine Management
* Product Concept oriented.
* Customer needs were not considered. They thought their product to be superior and thus would Sell Automatically)
* Sales manager wasn’t involved into decision making while going forward with production.
* They went for production without launching prototype to get customer feedback.
* Sales team didn’t make plan on monthly basis and went forward with sales for 6 months.
Whiz Bang Management
* They found an attractive market.
* Understood customer’s needs want and desire.
* Communicated effectively with customers regarding the product.
* All management departments worked in sync with each other.
* Better understood product usefulness translating it into a roaring success.
* Provided customer satisfaction.
Question 5: Do you think Elephantine learnt any marketing lesson? What marketing lesson did you learn? What is the moral of the case?
Answer 5: * No, Elephantine didn’t learn any marketing lessons from this case because of the following reasons :-
General manager and engineering manager not in sync with sales manager even after failure as they commiserated with one another about the sales manager without knowing his side of the story. * As Whiz Bang was able to sell the product effectively they would have certainly developed a better marketing and sales strategy which elephantine missed out on and hence instead of finding solutions after failure they sold it.
* The lesson that we learned from this case is that out of box thinking and marketing/sales strategy must go hand in hand. Also effective communication among management. These are essential part for functioning of any company.
Moral:
* Effective marketing and coordination are necessary along with other aspects for any product
Answer 4:
Elephantine Management
* Product Concept oriented.
* Customer needs were not considered. They thought their product to be superior and thus would Sell Automatically)
* Sales manager wasn’t involved into decision making while going forward with production.
* They went for production without launching prototype to get customer feedback.
* Sales team didn’t make plan on monthly basis and went forward with sales for 6 months.
Whiz Bang Management
* They found an attractive market.
* Understood customer’s needs want and desire.
* Communicated effectively with customers regarding the product.
* All management departments worked in sync with each other.
* Better understood product usefulness translating it into a roaring success.
* Provided customer satisfaction.
Question 5: Do you think Elephantine learnt any marketing lesson? What marketing lesson did you learn? What is the moral of the case?
Answer 5: * No, Elephantine didn’t learn any marketing lessons from this case because of the following reasons :-
General manager and engineering manager not in sync with sales manager even after failure as they commiserated with one another about the sales manager without knowing his side of the story. * As Whiz Bang was able to sell the product effectively they would have certainly developed a better marketing and sales strategy which elephantine missed out on and hence instead of finding solutions after failure they sold it.
* The lesson that we learned from this case is that out of box thinking and marketing/sales strategy must go hand in hand. Also effective communication among management. These are essential part for functioning of any company.
Moral:
* Effective marketing and coordination are necessary along with other aspects for any product