Elite Personal Training
Elite Personal Training
Case Study
Key Issues The key issue presented in the case study regarding Elite Personal Training is whether or not it is a good idea to open a new training facility in downtown London. Another key issue is whether or not is a venture that will prove to be financially sustainable. These issues are explored more deeply in our case study. Based on the information provided and the proceeding discussions within our group, we will make recommendations on what course of action will be in the best interest of the partners.
Situation Analysis In our situation analysis, we will be exploring several factors that will enable us to make a credible decision regarding the potential business success for Elite Personal Training. These factors include the company’s goals, environmental factors, a market assessment, a financial size up, a competition analysis, and the strengths and weaknesses of the potential plan. Further analysis of these factors will provide much needed insight to the viability of the proposed business venture. The goals of partners Martin Menard and Mirella Craciun are well defined in the presented case. In point form, the four main goals are: * Earn a profit of $10 000 in the first year to be reinvested into the business. * Register four to eight new clients every month (beginning in year 2). * Establish Elite Personal training as the premium training facility in London. * Provide high-quality customer service and long-lasting results.
They have four well defined goals clearly outlined to go along with other goals that are implied in the text. These goals include providing the people of London with very personal, one-on-one training sessions where the client has private use of the facility (along with one other client). This can be considered sub-goals of the last two goals presented in their main four. Environmental factors are not as evident in the case as other factors are, however there are a
Case Study
Key Issues The key issue presented in the case study regarding Elite Personal Training is whether or not it is a good idea to open a new training facility in downtown London. Another key issue is whether or not is a venture that will prove to be financially sustainable. These issues are explored more deeply in our case study. Based on the information provided and the proceeding discussions within our group, we will make recommendations on what course of action will be in the best interest of the partners.
Situation Analysis In our situation analysis, we will be exploring several factors that will enable us to make a credible decision regarding the potential business success for Elite Personal Training. These factors include the company’s goals, environmental factors, a market assessment, a financial size up, a competition analysis, and the strengths and weaknesses of the potential plan. Further analysis of these factors will provide much needed insight to the viability of the proposed business venture. The goals of partners Martin Menard and Mirella Craciun are well defined in the presented case. In point form, the four main goals are: * Earn a profit of $10 000 in the first year to be reinvested into the business. * Register four to eight new clients every month (beginning in year 2). * Establish Elite Personal training as the premium training facility in London. * Provide high-quality customer service and long-lasting results.
They have four well defined goals clearly outlined to go along with other goals that are implied in the text. These goals include providing the people of London with very personal, one-on-one training sessions where the client has private use of the facility (along with one other client). This can be considered sub-goals of the last two goals presented in their main four. Environmental factors are not as evident in the case as other factors are, however there are a