[body Care THERAPY] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |
Table of Content
Contents
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1.1 Business Ideas and Goals
This business plan is for “Body Care Therapy”, a new medium-sized massage shop located in Melbourne Central Shopping Mall, Victoria. Body Care Therapy offers its customers a comfortable, relaxing service. The therapy can provide benefits to general health by relieving stress and tension as well as relaxing mind and body.
The owner plan to begin by hires 3 – 4 employees and gradually grows to three full-time employees and five part-time employees within one to two years of inception. The business intends to generate sale revenue of about $96,000. At the beginning, it will cost $ 80,000 as a capital to get into this business. I will use my saving and money given to me by my parents and friends to start the business. My goal of this business is to be able to pay all the costs back in 2years time from the date of my business opening.
1.2 Marketing
My business provides a popular service and most of people would like to have a massage. According to the market research, more and more people in Melbourne have more than likely had a massage they can find good feelings about. Therefore, almost all of people live in city are my target market and Melbourne Central S/C is the best location to close to my target market. I have 2 competitors in Shopping Central and 129 competitors around Melbourne City; I have to use promotion like low price and free services to attract new clients to open this market. The first year of investment in this store is huge, the cost is huge. Many expenses such as rent early, decorate and buy all kinds equipment need to cost a lot of money, rent in Melbourne