Emphasizing Victoria's Advertisement
Kennedy Lawler
English-101-D180
Professor Heck
25 March 2014
Secret’s Out In the past several years, women have been over sexualized. Emphasizing sexuality has been prominent in things such a movies, music videos, and multiple advertisements. It is often a favored marketing move to use sexuality to promote new products to consumers, whether the advertisement is for men or women. In order to move past the degrading ways of advertisements, consumers must recognize the marketers’ tactics and realize who the target audience is and exactly what is actually advertised. This advertisement appeared in a 2013 People magazine, a magazine created for those who invest their time in celebrities’ lives. People magazine is targeted towards women between the ages of eighteen and fifty. This means that the ad presented should appeal to women. However, this particular ad features a half naked woman promoting the 2013 Victoria’s Secret Fashion Show. The seducing look in the model’s eyes, the sly smile, and the bare skin, all appeal to men. Most women will recognize the over-sexualized tone of the ad, but will still strive to be skinny, tan and seducing just to be …show more content…
The major part of the advertisement is the big block letters promoting the 2013 Victoria’s Secret Fashion Show; which is the biggest marketing move a brand has ever done. Victoria’s Secret is the only brand that has a fashion show that is completely televised. On 10 December 2013, thirty six models flounced down the runway in Victoria’s Secret lingerie and six inch heels. The show was attended by countless celebrities and big name performers were there, such as Kanye West, Orlando Bloom, Jay-Z, and Maroon 5. The show isn’t just about the Victoria’s Secret brand, it’s about the lifestyle. A lifestyle everybody who watched the show desire. A lifestyle that left women wanting to be one of the models and men wanting to date one of the
English-101-D180
Professor Heck
25 March 2014
Secret’s Out In the past several years, women have been over sexualized. Emphasizing sexuality has been prominent in things such a movies, music videos, and multiple advertisements. It is often a favored marketing move to use sexuality to promote new products to consumers, whether the advertisement is for men or women. In order to move past the degrading ways of advertisements, consumers must recognize the marketers’ tactics and realize who the target audience is and exactly what is actually advertised. This advertisement appeared in a 2013 People magazine, a magazine created for those who invest their time in celebrities’ lives. People magazine is targeted towards women between the ages of eighteen and fifty. This means that the ad presented should appeal to women. However, this particular ad features a half naked woman promoting the 2013 Victoria’s Secret Fashion Show. The seducing look in the model’s eyes, the sly smile, and the bare skin, all appeal to men. Most women will recognize the over-sexualized tone of the ad, but will still strive to be skinny, tan and seducing just to be …show more content…
The major part of the advertisement is the big block letters promoting the 2013 Victoria’s Secret Fashion Show; which is the biggest marketing move a brand has ever done. Victoria’s Secret is the only brand that has a fashion show that is completely televised. On 10 December 2013, thirty six models flounced down the runway in Victoria’s Secret lingerie and six inch heels. The show was attended by countless celebrities and big name performers were there, such as Kanye West, Orlando Bloom, Jay-Z, and Maroon 5. The show isn’t just about the Victoria’s Secret brand, it’s about the lifestyle. A lifestyle everybody who watched the show desire. A lifestyle that left women wanting to be one of the models and men wanting to date one of the