B.Brinda, II MBA, KCT Business School, coimbatore brindabaluu@gmail.com Contact No: 9751168450.
E.Vishalatchi Preethi, II MBA, KCT Business School, coimbatore slithy.p@gmail.com Contact No: 8012590902.
ABSTRACT
Employee engagement has emerged as a popular organizational concept in recent years. It is the level of commitment and involvement of an employee towards the organization and its values. Employee engagement here is defined according to the International Survey Research (2003) as a process by which an organization increases commitment and contribution of its employees to achieve superior business results. An engaged employee is aware of business context, and works with colleagues to improve performance within the job for the benefit of the organization. In today economic downturn situation, organization started to look into its people asset-internal employee so that they can utilize the human asset to sustain the competitiveness in the industry Employees who are engaged in their work and committed to their organizations give companies crucial competitive advantages - including higher productivity and lower employee turnover (Robert, 2006). Employee engagement develops positive attitude among the employees towards the organization. Proper attention on engagement strategies will increase the organizational effectiveness in terms of higher productivity, profits, quality, customer satisfaction, employee retention and increased adaptability. From a global sample of 60 corporations the Corporate Leadership Council found that over 80% of senior human resources (HR) professionals agreed that employee engagement was a high priority for 2009 and 40% claimed it had become more of a priority over the last year. Senior private sector HR managers believe that the top challenge they face now is maintaining employee engagement. Employee engagement is closely linked to
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