Engro Foods
MID-TERM PROJECT REPORT
SUBMITTED BY:
SAMREEN JUNEJO
REG # 6222
ENGRO FOODS LIMITED
[pic]
ACKNOWGEDGEMENT
I would like to express my sincere appreciation to those persons who have contributed either directly or indirectly to this project. I am thankful to Ms Nimira Amin who helped and provided us guidelines on how to do this project. I would like thank Mr. Syed Matloob Hussain, marketing design manager in Engro and Ms. Sanam, ast. Marketing manager, Engro food limited for their precious time and co-operation.
I would also like to acknowledge the efforts and help of all my course mates in principles of management who updated me with necessary information. I am grateful to my friends Rabia Shafi and Irfan Ali for their help and support.
EXECUTIVE SUMMARY
This mid-term project is assigned by Ms. Nimira Amin for the course of principles of management as required by MBA. Principles of management evaluate the contemporary management practices adopted by businesses. This course requires the project which helps students to analyze the practical application of management practices in organizations. Each student is assigned to do research work of any selected company large or small, private or public which has displayed exemplary practices or have achieved excellence in some way. Students were assigned to write thorough report on that company including its operations, achievements, marker performance, marketing and management practices.
I selected Engro food limited (EFL) which is an upcoming and growing company. EFL is subsidiary of Engro Chemicals Limited established in 1964. EFL was established in 2006 with its first plant in sukkur, Sindh. Engro foods produces UHT milk and other dairy products. In its two years of establishment it has launched four successful products: olpers milk, oplers cream, tarang and ollwell. It is further planning to launch a variety of dairy products nationally as well as internationally.
The report contains
SUBMITTED BY:
SAMREEN JUNEJO
REG # 6222
ENGRO FOODS LIMITED
[pic]
ACKNOWGEDGEMENT
I would like to express my sincere appreciation to those persons who have contributed either directly or indirectly to this project. I am thankful to Ms Nimira Amin who helped and provided us guidelines on how to do this project. I would like thank Mr. Syed Matloob Hussain, marketing design manager in Engro and Ms. Sanam, ast. Marketing manager, Engro food limited for their precious time and co-operation.
I would also like to acknowledge the efforts and help of all my course mates in principles of management who updated me with necessary information. I am grateful to my friends Rabia Shafi and Irfan Ali for their help and support.
EXECUTIVE SUMMARY
This mid-term project is assigned by Ms. Nimira Amin for the course of principles of management as required by MBA. Principles of management evaluate the contemporary management practices adopted by businesses. This course requires the project which helps students to analyze the practical application of management practices in organizations. Each student is assigned to do research work of any selected company large or small, private or public which has displayed exemplary practices or have achieved excellence in some way. Students were assigned to write thorough report on that company including its operations, achievements, marker performance, marketing and management practices.
I selected Engro food limited (EFL) which is an upcoming and growing company. EFL is subsidiary of Engro Chemicals Limited established in 1964. EFL was established in 2006 with its first plant in sukkur, Sindh. Engro foods produces UHT milk and other dairy products. In its two years of establishment it has launched four successful products: olpers milk, oplers cream, tarang and ollwell. It is further planning to launch a variety of dairy products nationally as well as internationally.
The report contains