Enterprenuer Notes

Entrepreneurship: Successfully Launching New Ventures, 4e (Barringer/Ireland)
Chapter 1 Introduction to Entrepreneurship

1) GiftZip, the company profiled in the opening feature for Chapter 1, makes money via:
A) payments from companies that offer gift cards for displaying their cards on the site
B) the direct sale of gift cards displayed on its site
C) monthly subscription fees
D) online advertising
E) earning an affiliate fee for gift card purchases that originate from its site
Answer: E
Diff: 2 Page Ref: 3
Topic: Introduction to Entrepreneurship
AACSB: Reflective Thinking
Objective: Describe the role of entrepreneurs and small business

2) Which of the following was not a contributing factor to GiftZip's early success?
A) It was becoming increasingly affordable to launch an online business.
B) positive PR
C) angel investor funding
D) People were becoming increasingly comfortable buying online.
E) The gift card market was growing.
Answer: C
Diff: 1 Page Ref: 3
Topic: Introduction to Entrepreneurship
AACSB: Reflective Thinking
Objective: Describe the role of entrepreneurs and small business

3) According to the Global Entrepreneurship Monitor (GEM) 2010 survey, about ________ of adults in the United States are either starting a business or are running a business that has been in existence for less than 3 1/2 years.
A) 3.8 percent
B) 5.5 percent
C) 7.6 percent
D) 9.0 percent
E) 12.5 percent
Answer: C
Diff: 2 Page Ref: 5
Topic: Introduction to Entrepreneurship
AACSB: Reflective Thinking
Objective: Describe the role of entrepreneurs and small business

4) According to the Global Entrepreneurship Monitor (GEM) 2007 study, the majority of people in high-income countries are drawn to entrepreneurship:
A) to take advantage of an attractive opportunity
B) due to lack of career prospects
C) as a result of government incentives
D) because an important role model was an entrepreneur
E) to gain prestige